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    Blog Category // Sales + Marketing Alignment (3)

    B2B Marketing: Time to Bring the Digital + Physical Worlds Together?

    Posted by Bob Apollo, Jul 28, 2011
    If you were to listen to the siren songs of the social media charlatans, you might think that conventional B2B marketing ...

    B2B Sales and Marketing: Is Misalignment Taking 10% Off Your Sales?

    Posted by Bob Apollo, Jul 27, 2011
    Improving sales and marketing alignment has been at or near the top of many CEO’s “to do” lists for years. But it’s ...

    Forrester Confirms Continuing B2B Sales and Marketing Alignment Gap

    Posted by Bob Apollo, Feb 01, 2011
    Forrester’s latest research “B2B Sales and Marketing Alignment Starts with the Customer” confirms the dysfunctional and ...

    SiriusDecisions: A B2B CMO's New Year's To-Do List

    Posted by Bob Apollo, Jan 06, 2011
    Regular readers of my articles will know that I’ve often been inspired by the unique research-led insights generated by ...

    Making the Case for Appointing a Chief Revenue Officer

    Posted by Bob Apollo, Dec 08, 2010
    I'm a great admirer of the work that Marketo has been doing to provide tools that transform the way sales and marketing ...

    7 Key Initiatives to Drive Sales + Marketing Alignment

    Posted by Bob Apollo, Oct 26, 2010
    Sales and marketing alignment is increasingly recognised as a critical contributor to sustained business success.

    Are You Equipping Your Salespeople to have Remarkable Conversations?

    Posted by Bob Apollo, Oct 15, 2010
    I must have conducted hundreds of voice of the customer surveys on behalf of clients over the past few years. Speaking with ...

    Aberdeen proves that Sales and Marketing Alignment pays off...

    Posted by Bob Apollo, Oct 05, 2010
    The Aberdeen Group have just published a must-read report entitled “Sales and Marketing Alignment Collaboration + ...

    Please join me at "Are You Engaging Customer 2.0?"

    Posted by Bob Apollo, Sep 15, 2010
    Are you keen to learn from industry experts about the latest trends affecting B2B Sales and Marketing? Then I’d like to ...

    B2B sales people: You get delegated to the person you sound like

    Posted by Bob Apollo, Sep 07, 2010
    The quality of any conversation, whether business or social, is largely determined by who we choose to talk to, what we ...
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