The Outcome-Centric Selling® Blog - from Inflexion-Point

Posted by Bob Apollo, Feb 05, 2014

What is the primary role of B2B marketing in today’s business environment? It’s certainly no longer just about the ...

Posted by Bob Apollo, Jun 18, 2013

Have you ever been on the receiving end of a product demo that seems to go on interminably until you feel that you have lost ...

Posted by Bob Apollo, Jun 10, 2013

I recently suggested that marketing needs to "fieldsource" more ideas from sales. The message obviously struck a chord, ...

Posted by Bob Apollo, Jun 04, 2013

The recent Sales 2.0 Conference in London seemed to me to be a great success. The auditorium was full for the opening ...

Posted by Bob Apollo, Apr 24, 2013

What is it that your top sales performers do better than anyone else? Part of the explanation may, of course, be simply that ...

Posted by Bob Apollo, Mar 26, 2013

I wrote late last year about the idea that “you can create brilliant content marketing and still miss the point”, and I want ...

Posted by Bob Apollo, Aug 16, 2012

It’s not a very edifying sight, but it happens way, way too often. A prospect gives the faintest acknowledgement of a ...

Posted by Bob Apollo, Jul 29, 2011

Most sales managers have a pretty clear sense of who their top sales performers are. But according to the latest ...

Posted by Bob Apollo, May 17, 2011

Most sales organisations have some sort of CRM solution in place. Many have made significant investments in the system. Yet ...

Posted by Bob Apollo, May 09, 2011

B2B marketing budgets took a hit during the recession. Most still haven’t recovered. Many don’t need to, because smarter ...

Blog Category // Sales Enablement (2)