The Outcome-Centric Selling® Blog - from Inflexion-Point

Posted by Bob Apollo, Feb 15, 2024

This is the first in a series of articles that explores each key building block of Outcome-Centric Selling® - and provides ...

Posted by Bob Apollo, Feb 12, 2024

In my last article, I suggested that our prospects aren’t really interested in our so-called “solutions” - what they really ...

Posted by Bob Apollo, Feb 06, 2024

“Solution” is possibly both the most over-used and the most misused word in many salespeople’s vocabulary. Hundreds of books ...

Posted by Bob Apollo, Dec 11, 2023

An earlier version of this article was initially published on LinkedIn. Most traditional sales training primarily involves ...

Posted by Bob Apollo, Nov 07, 2023

This blog was originally published in the November edition of Top Sales Magazine. You can find a link to their website at ...

Posted by Bob Apollo, Oct 11, 2023

This article was first published (as "Addressing Underperformance" in the October 2023 edition of the always excellent ...

Posted by Bob Apollo, Oct 03, 2023

This article was originally published in the October 23 edition of Top Sales Magazine ... Finding and winning new business ...

Posted by Bob Apollo, Jul 11, 2023

This article was first published in the July 2023 edition of Top Sales Magazine (link below). Salespeople have traditionally ...

Posted by Bob Apollo, Jul 07, 2023

This article was first published in the latest edition of the International Journal of Sales Transformation under the title ...

Posted by Bob Apollo, May 30, 2023

I was delighted to be asked to contribute to Membrain’s “The Art & Science of Complex Sales Podcast” with Paul Fuller, ...

Blog Category // Outcome-Centric Selling (3)