The Outcome-Centric Selling® Blog - from Inflexion-Point

Posted by Bob Apollo, Mar 04, 2024

In the previous article in this series on Outcome-Centric Selling® we addressed the importance of identifying and targeting ...

Posted by Bob Apollo, Feb 19, 2024

This article was initially published in issue 10.1 of the International Journal of Sales Transformation. I suppose this ...

Posted by Bob Apollo, Feb 15, 2024

This is the first in a series of articles that explores each key building block of Outcome-Centric Selling® - and provides ...

Posted by Bob Apollo, Feb 12, 2024

In my last article, I suggested that our prospects aren’t really interested in our so-called “solutions” - what they really ...

Posted by Bob Apollo, Feb 06, 2024

“Solution” is possibly both the most over-used and the most misused word in many salespeople’s vocabulary. Hundreds of books ...

Posted by Bob Apollo, Dec 11, 2023

An earlier version of this article was initially published on LinkedIn. Most traditional sales training primarily involves ...

Posted by Bob Apollo, Nov 07, 2023

This blog was originally published in the November edition of Top Sales Magazine. You can find a link to their website at ...

Posted by Bob Apollo, Oct 11, 2023

This article was first published (as "Addressing Underperformance" in the October 2023 edition of the always excellent ...

Posted by Bob Apollo, Oct 03, 2023

This article was originally published in the October 23 edition of Top Sales Magazine ... Finding and winning new business ...

Posted by Bob Apollo, Jul 11, 2023

This article was first published in the July 2023 edition of Top Sales Magazine (link below). Salespeople have traditionally ...

Blog Category // Outcome-Centric Selling (3)