The Outcome-Centric Selling® Blog - from Inflexion-Point

Posted by Bob Apollo, Nov 29, 2021

I was delighted to be asked to contribute the following article to the International Journal of Sales Transformation's ...

Posted by Bob Apollo, Nov 23, 2021

Marketers are keen to create what they refer to as “unique selling propositions”. According to Wikipedia, a unique selling ...

Posted by Bob Apollo, Oct 15, 2021

This article was first published in the October Edition of Top Sales Magazine. Many of you will be familiar with the idea of ...

Posted by Bob Apollo, Sep 30, 2021

At a time when the level of public trust in the UK's elected politicians has never been lower, it's an opportunity to ...

Posted by Bob Apollo, Sep 17, 2021

How many stakeholders are involved in the typical complex high-value B2B buying journey? It’s fair to say that the number is ...

Posted by Bob Apollo, Sep 01, 2021

I recently recorded a webinar with LeveragePoint (link below) about “making a compelling case for change”. Those of you who ...

Posted by Bob Apollo, Jul 26, 2021

This article was first published in issue 7.3 of the International Journal of Sales Transformation, and I'm very pleased to ...

Posted by Bob Apollo, Jul 20, 2021

One of the most illuminating elements of Objective Management Group’s sales evaluation methodology is the way in which it ...

Posted by Bob Apollo, Jul 06, 2021

For my latest article for Top Sales Magazine, I’ve decided to explore the power of three whys and a who... When it comes to ...

Posted by Bob Apollo, Jul 02, 2021

One of the key things that separates great salespeople from the rest is their commitment to rigorously qualifying every ...

Blog Category // Outcome-Centric Selling (4)