The Outcome-Centric Selling® Blog - from Inflexion-Point

Posted by Bob Apollo, Aug 05, 2024

This article was first published on LinkedIn, stimulated by an article by Mark Gibson. The qualification of complex B2B ...

Posted by Bob Apollo, Jun 27, 2024

As everybody involved in them knows, complex B2B buying journeys are rarely straightforward or linear. Without strong ...

Posted by Bob Apollo, May 07, 2024

This article was first published in the May edition of Top Sales Magazine. You can subscribe by clicking the link at the ...

Posted by Bob Apollo, Apr 24, 2024

The latest edition of the International Journal of Sales Transformation focuses on the critical role that trust plays in ...

Posted by Bob Apollo, Mar 22, 2024

In the previous article in this series on Outcome-Centric Selling® I addressed the importance of researching, targeting, and ...

Posted by Bob Apollo, Mar 14, 2024

I have known Dave Brock for ages, and have always enjoyed both his insights and his company. He’s one of the most thoughtful ...

Posted by Bob Apollo, Mar 11, 2024

In the previous article in this series on Outcome-Centric Selling® I addressed the importance of identifying and targeting ...

Posted by Bob Apollo, Mar 07, 2024

This article was first published in the March 2024 edition of Top Sales World Magazine There’s a clear correlation: great ...

Posted by Bob Apollo, Mar 04, 2024

In the previous article in this series on Outcome-Centric Selling® we addressed the importance of identifying and targeting ...

Posted by Bob Apollo, Feb 19, 2024

This article was initially published in issue 10.1 of the International Journal of Sales Transformation. I suppose this ...

Blog Category // Outcome-Centric Selling (2)