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Blog Category // Outcome-Centric Selling (18)
Is scope creep suffocating your opportunities?
Posted by
Bob Apollo
,
May 22, 2018
Most sales organisations would agree that increasing average deal values is a positive objective, along with shortening ...
12 key sales qualifiers
Posted by
Bob Apollo
,
May 10, 2018
Early, accurate qualification is critical to success in complex B2B sales. It allows us to identify the opportunities that ...
We’re NOT Average
Posted by
Bob Apollo
,
May 08, 2018
Mark Twain is said to have popularised the phrase “There are three kinds of lies: lies, damned lies, and statistics". In an ...
Shaping our customer's "why"...
Posted by
Bob Apollo
,
Apr 30, 2018
I recently shared my thoughts about applying Simon Sinek’s “Start With Why” concept (also known as The Golden Circle) to the ...
Starting with “Why”
Posted by
Bob Apollo
,
Apr 26, 2018
In September 2009, Simon Sinek took the stage at a TEDx event and delivered an 18-minute presentation that has now been ...
Is your thought leadership really “thought followership”?
Posted by
Bob Apollo
,
Apr 19, 2018
It seems as if everybody wants to be a thought leader nowadays, and to publish insights that are going to somehow ...
Why should your customers migrate to your new solution?
Posted by
Bob Apollo
,
Apr 16, 2018
If - like many of the clients I work with - you are an established enterprise software company, it’s likely that your ...
In search of the perfect sale...
Posted by
Bob Apollo
,
Apr 04, 2018
Is there such a thing as a “perfect sale”? A sale in which we got the highest possible price in the shortest possible sales ...
The compelling case for hastening slowly
Posted by
Bob Apollo
,
Mar 28, 2018
In “The Tortoise and the Hare” Aesop describes a race between a slow-moving tortoise and a fast-moving over-confident hare. ...
Establishing (& amplifying) our customer’s value gap
Posted by
Bob Apollo
,
Mar 22, 2018
If we boil it down to the basics, there is one over-riding reason why our customers accept the need for change rather than ...
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Categories
Complex Sales (375)
Outcome-Centric Selling (238)
B2B Marketing (200)
B2B Buying Process (123)
Scalable Systems (89)
Thought Leaders (75)
Revenue Management (59)
Opportunity Qualification (38)
Intelligent Targeting (35)
CSO Insights (32)
Sales Enablement (31)
Sales + Marketing Alignment (30)
CRM (24)
Crossing the Chasm (24)
Sirius Decisions (24)