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Blog Category // Outcome-Centric Selling (17)
B2B sales: six steps to value
Posted by
Bob Apollo
,
Jul 19, 2018
One of the biggest frustrations for today’s sales leaders is their sales peoples’ apparent inability to connect the business ...
B2B sales: what should we be measuring?
Posted by
Bob Apollo
,
Jul 17, 2018
If we’re in sales, there are two obvious monetary measures of our success: revenue and margin. Revenue is particularly ...
3 fundamental goals of sales leadership
Posted by
Bob Apollo
,
Jul 05, 2018
The art and science of sales leadership is clearly complicated, but the fundamental goals of sales leadership - at least ...
14 critical activities every sales person needs to master
Posted by
Bob Apollo
,
Jun 27, 2018
Whenever we attempt break down the key success factors in managing complex B2B sales opportunities, it soon becomes apparent ...
Our prospects are qualifying us, too...
Posted by
Bob Apollo
,
Jun 21, 2018
Just as the discovery process is best thought of (and most effective) as a two-way exercise, so is the closely-related ...
Why our sales discovery process must always be two-way
Posted by
Bob Apollo
,
Jun 13, 2018
I’ve written before about the critical importance of the discovery process in complex B2B sales. It’s a favourite subject, ...
Why your salespeople should never do product demonstrations
Posted by
Bob Apollo
,
Jun 07, 2018
I imagine we’ve all sat through at least one of these at some stage of our careers: a software demonstration that is nothing ...
Is this the most counterproductive sales metric?
Posted by
Bob Apollo
,
Jun 05, 2018
If we’re driven by data and interested in statistics, there are a wide range of sales metrics we can choose to monitor. ...
Is sales “process” really the right metaphor?
Posted by
Bob Apollo
,
May 31, 2018
The term “sales process” has become an almost universal cliché (and yes, I have been as guilty as the rest). Research is ...
How do you create value for your customers?
Posted by
Bob Apollo
,
May 29, 2018
With relatively few exceptions, most companies want to be seen to be focused on value, rather than price. You can understand ...
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Complex Sales (375)
Outcome-Centric Selling (238)
B2B Marketing (200)
B2B Buying Process (123)
Scalable Systems (89)
Thought Leaders (75)
Revenue Management (59)
Opportunity Qualification (38)
Intelligent Targeting (35)
CSO Insights (32)
Sales Enablement (31)
Sales + Marketing Alignment (30)
CRM (24)
Crossing the Chasm (24)
Sirius Decisions (24)