The Outcome-Centric Selling® Blog - from Inflexion-Point

Posted by Bob Apollo, Jan 01, 2014

It’s that time of the year again. The start of a new calendar year often coincides with the start of a new financial year, ...

Posted by Bob Apollo, Dec 05, 2013

One of the key principles that underpin the insight-led selling mindset is the idea that your marketing messages - and your ...

Posted by Bob Apollo, Nov 14, 2013

Market segmentation is one of the most powerful tools in the B2B sales and marketing toolbox. If done well, it can ...

Posted by Bob Apollo, Nov 12, 2013

Many sales leaders believe that having a sales process is important - as evidenced by the over 300 million references on ...

Posted by Bob Apollo, Nov 03, 2013

Kudos to the folks at HubSpot for analysing just what makes Simon Sinek’s awe-inspiring TED Talk on “Inspiring Action” so ...

Posted by Bob Apollo, Oct 28, 2013

Recent research by McKinsey has revealed a dramatic divergence between the brand messages used by B2B companies and the ...

Posted by Bob Apollo, Oct 08, 2013

Do you wish that your sales people were better at closing? Or that their sales forecasts were more accurate? Are you ...

Posted by Bob Apollo, Sep 23, 2013

Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine Strategy & Business first coined the term “thought ...

Posted by Bob Apollo, Aug 27, 2013

I recently suggested that seeking to achieve “customer delight” may be a misguided and ultimately unprofitable strategy for ...

Posted by Bob Apollo, Jul 24, 2013

Call me old fashioned if you will, but when someone I have never met phones me out of the blue and can’t think of anything ...

Blog Category // B2B Marketing (4)