The Outcome-Centric Selling® Blog - from Inflexion-Point

Posted by Bob Apollo, Jun 19, 2013

One of the most common sources of friction between poorly aligned sales and marketing organisations is sales’ perception ...

Posted by Bob Apollo, Jun 10, 2013

I recently suggested that marketing needs to "fieldsource" more ideas from sales. The message obviously struck a chord, ...

Posted by Bob Apollo, Jun 06, 2013

Sirius Decisions are just the latest in a long line of analysts to declare that the #1 factor preventing companies from ...

Posted by Bob Apollo, Jun 04, 2013

The recent Sales 2.0 Conference in London seemed to me to be a great success. The auditorium was full for the opening ...

Posted by Bob Apollo, May 21, 2013

Are your prospects Painting by Numbers, on a Quest for the Grail, Lost in the Fog, or running around like Headless Chickens? ...

Posted by Bob Apollo, May 17, 2013

The changing shape of the buyer's journey has introduced a raft of new issues for sales leaders who are trying to manage ...

Posted by Bob Apollo, May 13, 2013

I recently recorded an on-demand webinar with BrightTALK on the increasingly important need to connect your marketing ...

Posted by Bob Apollo, May 08, 2013

I hope the headline caught your attention - it was intended to. After all, aren’t fresh leads the lifeblood of any company ...

Posted by Bob Apollo, Apr 29, 2013

For an industry that has embraced so many “lean” and “agile” principles when it comes to software development, it’s always ...

Posted by Bob Apollo, Mar 26, 2013

I wrote late last year about the idea that “you can create brilliant content marketing and still miss the point”, and I want ...

Blog Category // B2B Marketing (5)