The Outcome-Centric Selling® Blog - from Inflexion-Point

Posted by Bob Apollo, May 13, 2010

There’s a short article in the latest McKinsey Quarterly on “the basics of business-to-business sales success”. It captures ...

Posted by Bob Apollo, May 05, 2010

Many B2B-focused organisations to prefer to talk in terms of delivering “solutions” rather than selling products. CEOs speak ...

Posted by Bob Apollo, Apr 28, 2010

Your customers, and your prospects, have opinions - and they are fascinated by the opinions of their peer groups and others ...

Posted by Bob Apollo, Apr 26, 2010

According to the latest research from Gartner, marketing spend amongst high-tech and technology providers is on the rise ...

Posted by Bob Apollo, Apr 22, 2010

Are you involved in selling high-value, complex products or services to a business audience? I recently suggested that most ...

Posted by Bob Apollo, Apr 01, 2010

In Bill Clinton’s successful 1992 presidential election campaign, a sign famously hung in his Little Rock campaign ...

Posted by Bob Apollo, Mar 30, 2010

Is your offering a discretionary purchase for your customer? Do you often find yourself having to create needs? Does your ...

Posted by Bob Apollo, Mar 11, 2010

The past year has provided abundant evidence that driving sales people to "sell harder" and hoping that this will boost ...

Posted by Bob Apollo, Mar 09, 2010

In today's business climate, useful or important needs might help to get a vendor considered or evaluated, but only urgent ...

Posted by Bob Apollo, Mar 05, 2010

Blog Category // B2B Marketing (18)