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Blog Category // B2B Marketing (19)
Re-Architecting the B2B Sales and Marketing Process for a New Decade
Posted by
Bob Apollo
,
Mar 03, 2010
According to CSO Insights’ recently published annual sales performance optimisation study, the number of sales people making ...
Is your Solution a New Concept, a New Paradigm or an Established Category?
Posted by
Bob Apollo
,
Feb 18, 2010
Last week I took part - together with 30+ senior sales and marketing executives from the technology sector - in an excellent ...
Reversing the Decline: How to boost sales performance in 2010...
Posted by
Bob Apollo
,
Feb 04, 2010
Gartner: Enterprise CRM "no longer a priority" for CIOs
Posted by
Bob Apollo
,
Jan 22, 2010
Gartner have just revealed the results of their annual survey of CIO priorities. It makes fascinating reading when compared ...
Are you REALLY Customer-Aligned?
Posted by
Bob Apollo
,
Jan 13, 2010
What was your 2010 New Year Business resolution? The one I've been hearing most often from Chief Executives and Sales and ...
The Keys to Sustainable Sales and Marketing
Posted by
Bob Apollo
,
Dec 17, 2009
All the publicity surrounding the Copenhagen Climate Conference has reinforced the world-wide need for sustainable ...
5 Key Strategies for 2010...
Posted by
Bob Apollo
,
Dec 17, 2009
The past year has proved challenging for some sales and marketing organisations, but others have seized the opportunity to ...
What if product marketing saw itself as "problem solving marketing"?
Posted by
Bob Apollo
,
Nov 09, 2009
I was reflecting on a thought-provoking blog by Dave Brock, who asked "what would happen if we saw things the way our ...
Sales presentations should be conversations, not broadcasts
Posted by
Bob Apollo
,
Nov 02, 2009
How many times have you sat and suffered through a dull b2b presentation, eagerly anticipating the final slide and an end to ...
Are Current B2B Marketing Conditions Causing You to Think Differently?
Posted by
Bob Apollo
,
Oct 01, 2009
Nick de Cent, editor of Modern Selling recently asked me if I had any feel for how people are thinking about the economic ...
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