The Outcome-Centric Selling® Blog - from Inflexion-Point

Posted by Bob Apollo, Oct 26, 2010

Sales and marketing alignment is increasingly recognised as a critical contributor to sustained business success.

Posted by Bob Apollo, Oct 20, 2010

I attended SirusDecisions’ excellent inaugural European summit in London yesterday. It was packed with essential information ...

Posted by Bob Apollo, Oct 07, 2010

Almost all of my recent assignments have revolved around helping B2B clients realise the power and potential of Sales and ...

Posted by Bob Apollo, Oct 05, 2010

The Aberdeen Group have just published a must-read report entitled “Sales and Marketing Alignment Collaboration + ...

Posted by Bob Apollo, Sep 21, 2010

Most B2B Marketing Plans make some reference to establishing "thought leadership". It may surprise you to learn that the ...

Posted by Bob Apollo, Sep 03, 2010

If it ain't broke, don't fix it! Starbucks might have done well to embrace this principle in their relationship with me.

Posted by Bob Apollo, Aug 28, 2010

Online shopping should be a painless experience, right? Aviva, the UK insurance company are certainly trying to convey that ...

Posted by Bob Apollo, Jul 15, 2010

It’s an old story, but one that I still hear far too often. Salespeople complaining that marketing never generates any ...

Posted by Bob Apollo, Jul 01, 2010

I’ve lost track of the number of companies who proclaim that they are embracing a “value-added” strategy in order to ...

Posted by Bob Apollo, Jun 05, 2010

I came across Simon Sinek's work through a blog post by Augie Ray of Forrester. Sinek is the author of Start With Why. In ...

Blog Category // B2B Marketing (17)