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    Blog Category // B2B Marketing (14)

    B2B Marketing: Time to Bring the Digital + Physical Worlds Together?

    Posted by Bob Apollo, Jul 28, 2011
    If you were to listen to the siren songs of the social media charlatans, you might think that conventional B2B marketing ...

    B2B Sales and Marketing: Is Misalignment Taking 10% Off Your Sales?

    Posted by Bob Apollo, Jul 27, 2011
    Improving sales and marketing alignment has been at or near the top of many CEO’s “to do” lists for years. But it’s ...

    B2B Sales: Are You Playing Buzzword Bingo With Your Prospects?

    Posted by Bob Apollo, Jul 21, 2011
    If you’re in any business involving technology, there can be a terrible temptation for your sales people to fall back on ...

    The Information Arms Race Between B2B Buyers and Sellers

    Posted by Bob Apollo, Jul 14, 2011
    The term "arms race" was initially used to describe the competition between two or more nations to establish the most ...

    McKinsey: We Are All Marketers Now

    Posted by Bob Apollo, Jul 12, 2011
    A recent McKinsey Quarterly article claims that “we’re all marketers now” - and with good reason. Customer preferences are ...

    5 Questions You Ought to be Asking as the Half-Year Approaches

    Posted by Bob Apollo, Jun 29, 2011
    We’re coming up to the end of June - the half-way point for many annual plans and company financial years. You undoubtedly ...

    B2B Sales: Top Sellers are Storytellers

    Posted by Bob Apollo, Jun 14, 2011
    Is your sales process characterised by lengthy buying cycles with the involvement of multiple decision makers? Are buying ...

    B2B Marketing: Forrester on Becoming a Customer Obsessed Company

    Posted by Bob Apollo, Jun 09, 2011
    Leading research firm Forrester recently published a new report on “Competing in the Age of the Customer”. Although the ...

    12 Key Questions Your Go-to-Market Model Needs to Address

    Posted by Bob Apollo, May 31, 2011
    What does "go-to-market" mean to you? Many companies react to new challenges in their business environment by declaring that ...

    For Entertainment Only: A Short History of SP*M

    Posted by Bob Apollo, May 28, 2011
    We've all suffered from SP*M. But where did it all start? I thought you might be interested in this light-hearted history ...
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