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    Blog Category // B2B Marketing (13)

    Research Proves That Most Customers Prefer Certainty to Creativity

    Posted by Bob Apollo, Sep 13, 2011
    How many times has a customer said that they are looking for creative ideas from you? Or that they value innovation? Stop a ...

    Back to basics: is it time to reassess your B2B sales fundamentals?

    Posted by Bob Apollo, Sep 09, 2011
    These are challenging times for many B2B sales organisations - particularly if you have a high-value, relatively complex ...

    So You Think You Know All About B2B Funnel Marketing?

    Posted by Bob Apollo, Sep 06, 2011
    If you’re able to get to London on the 1st November, I’d like to suggest that you join me and invest a day in attending the ...

    The 7 Essential Foundations of Sales and Marketing Alignment

    Posted by Bob Apollo, Aug 30, 2011
    The latest research by Aberdeen Group, SiriusDecisions, CSO Insights and others suggests that organisations with ...

    12 Considerations That Should be on Every Chasm Crosser’s Checklist

    Posted by Bob Apollo, Aug 25, 2011
    2011 marks the 20th anniversary of the first publication of Geoffrey Moore’s ground-breaking “Crossing the Chasm” - a book ...

    Since You Are A Person I Trust, I Wanted to Invite You To Join My Network on LinkedIn…

    Posted by Bob Apollo, Aug 22, 2011
    I joined LinkedIn on 23rd August 2004, so tomorrow marks my 7th anniversary. As an early adopter, I’ve seen tremendous ...

    20 Best Practices all B2B Sales & Marketing Organisations Should Adopt

    Posted by Bob Apollo, Aug 15, 2011
    What separates the top-performing B2B sales and marketing organisations from their also-ran competitors? What are the ...

    Email a Winner, Measurement a Challenge for UK B2B Tech Marketers

    Posted by Bob Apollo, Aug 11, 2011
    According to the latest Technology Marketing Benchmarking Report from the UK’s B2B Marketing Magazine, email remains the ...

    Hubspot and Salesforce Showcase The B2B Social Revolution

    Posted by Bob Apollo, Aug 10, 2011
    I attended a fascinating webinar on Monday on The Social Revolution: Connecting With Today’s Customer given by George Hu ...

    How Are B2B Marketers Optimising Their Funnel? (from MarketingSherpa)

    Posted by Bob Apollo, Aug 03, 2011
    MarketingSherpa recently published a fascinating infographic from their upcoming 2012 B2B Marketing Benchmark Study. Their ...
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