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    Blog Category // B2B Marketing (15)

    Where is Your Sales Funnel Leaking?

    Posted by Bob Apollo, May 26, 2011
    Every sales funnel leaks, but some leak more than others - and unfortunately often in the most expensive places. ...

    Are You Suffering from the Social Media Charlatans?

    Posted by Bob Apollo, May 13, 2011
    There’s no doubt that business social media has an increasingly important role to play in B2B buying decisions. But if you ...

    Gartner: 5 Questions for Anyone Selling Technology

    Posted by Bob Apollo, May 12, 2011
    Steve Prentice of Gartner recently shared some fascinating perspectives* on the use of technology to drive business ...

    “If Only it Could Be Yesterday Again” – Rika and Sayuri Ishikawa’s Story

    Posted by Bob Apollo, May 11, 2011
    Jonathan Farrington is the inspiration behind this week's Sales and Marketing Success Conference in aid of the Japan Relief ...

    Time for B2B Marketing to Reorganise

    Posted by Bob Apollo, May 09, 2011
    B2B marketing budgets took a hit during the recession. Most still haven’t recovered. Many don’t need to, because smarter ...

    5 Questions You Must Ask Before You Create any More Sales Collateral

    Posted by Bob Apollo, Apr 05, 2011
    Do your sales tools have the desired effect? According to recent research conducted by the Corporate Executive Board and ...

    Two contrasting faces of customer service - Apple and the Clydesdale

    Posted by Bob Apollo, Apr 01, 2011
    I was chatting the other day to Andy Gannon, an old colleague of mine who is now the chairman of CGA - the customer ...

    Back to the Future: Are we Entering a New Internet Bubble?

    Posted by Bob Apollo, Mar 24, 2011
    Steve Blank, author of the acclaimed “Four Steps to the Epiphany” has learned more than most entrepreneurs about the secrets ...

    Vodafone Admits "Network Outrage"

    Posted by Bob Apollo, Mar 03, 2011
    As one of many thousands affected by Vodafone's recent network outage along the M4 corridor, I approached their customer ...

    Lessons Learned: E-Marketing and the Death of B2B Exhibitions

    Posted by Bob Apollo, Mar 02, 2011
    If you take all the research you read at face value, you might think that e-Marketing was hastening the death of ...
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