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    Blog Category // B2B Marketing (12)

    How much Sales and Marketing effort will you waste in 2012?

    Posted by Bob Apollo, Nov 17, 2011
    Everything suggests that 2012 is going to be a very difficult year. Economies around the world are slashing growth ...

    12 Key Initiatives that Could Accelerate Your Revenue Growth

    Posted by Bob Apollo, Oct 31, 2011
    What are the factors that separate many of today’s top-performing B2B sales and marketing organisations from the rest? ...

    B2B Marketing: Why the Number of Leads You Generate is Irrelevant

    Posted by Bob Apollo, Oct 13, 2011
    When I ask many B2B marketing departments how their success is measured, the most common answer is “the number of leads ...

    Why Your Sales+Marketing Teams Must Agree on Ideal Prospect Profiles

    Posted by Bob Apollo, Oct 10, 2011
    Regrettably, the situation I’m about to describe is still far too common in many B2B sales and marketing organisations. ...

    Opportunity to attend Funnel 2011 on 1st Nov in London as my guest

    Posted by Bob Apollo, Oct 06, 2011
    I’m going to be speaking at Econsultancy’s FUNNEL 2011 conference on 1st November in London. The event focuses on a question ...

    4 things you could be doing NOW to maximise Q4 sales

    Posted by Bob Apollo, Oct 04, 2011
    It’s October already, the 4th quarter has arrived, and the end of the year will soon be upon us. If your organisation is ...

    5 Timeless Principles: Revisiting the HP Way

    Posted by Bob Apollo, Sep 30, 2011
    I spent my formative years at Hewlett-Packard. Bill Hewlett and Dave Packard established set of business principles - ...

    5 Things You Must Consider When Looking for Growth Investment

    Posted by Bob Apollo, Sep 29, 2011
    There comes a time in the life of most entrepreneurially-led, early stage companies where you start to imagine how much ...

    The 6 Key Staples of B2B Marketing - and Other Manifesto Pledges

    Posted by Bob Apollo, Sep 20, 2011
    The dictionary defines a manifesto as a public declaration of intentions, opinions, objectives, or motives. It seems to me - ...

    3 Key Insights from Benioff’s Social Enterprise Keynote at Cloudforce London

    Posted by Bob Apollo, Sep 15, 2011
    In the company of thousands of others - both in the venue and on-line - I listened with rapt attention in London’s Royal ...
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