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    Blog Category // B2B Marketing (11)

    The Problem with Marketing Automation

    Posted by Bob Apollo, Dec 30, 2011
    The marketing automation software market is expected to show continued dramatic growth in 2012, as companies frantically ...

    Six Strategies for B2B Sales and Marketing in 2012

    Posted by Bob Apollo, Dec 22, 2011
    There’s no shortage of bad news - the Eurozone crisis, global uncertainty in financial markets, declining customer ...

    5 Proven Strategies to Accelerate B2B Revenue Growth in 2012

    Posted by Bob Apollo, Dec 15, 2011
    If you’re like most of the companies I work with, you’ve got two key focuses at the moment: finishing the current year in ...

    5 Surefire Ways to Increase the Impact of Sales Conversations

    Posted by Bob Apollo, Dec 13, 2011
    I’ve referred previously to Forrester’s findings that only 7% of all sales calls are regarded by senior prospect executives ...

    Webinar: Sales & Marketing Collaboration - from Vision to Implementation

    Posted by Bob Apollo, Dec 12, 2011
    Companies have regularly declared that “improving sales and marketing alignment” is a top priority - and with good reason. ...

    10 Must-Read Books for every B2B Sales and Marketing Bookshelf

    Posted by Bob Apollo, Dec 04, 2011
    We can all benefit from reading inspiring books that help us to challenge our assumptions and to take on a fresh ...

    Forrester: Your Brand is too important to be left to Marketing

    Posted by Bob Apollo, Dec 01, 2011
    The late Dave Packard, co-founder of HP, once made the observation that “marketing is too important to be left to the ...

    Latest B2B Guide: Understanding your “Ideal Customers”

    Posted by Bob Apollo, Nov 29, 2011
    In today’s business climate, you would think that few organisations could afford to invest large amounts of sales and ...

    Forrester: Prospects only rate 7% of sales calls as worthy of follow-up

    Posted by Bob Apollo, Nov 23, 2011
    According to recent Forrester research quoted by Tim Riesterer in his excellent “Conversations that Win the Complex Sale”, ...

    How Impact-Based Selling Increases Sales Win Rates in Troubled Times

    Posted by Bob Apollo, Nov 21, 2011
    In a recent article, I explained why BANT-based sales qualification is being overtaken by FAINT ...
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