The Outcome-Centric Selling® Blog - from Inflexion-Point

Posted by Bob Apollo, Feb 14, 2012

Who (or what) does your company really compete against? For the majority of B2B product or service offerings, the answer is ...

Posted by Bob Apollo, Feb 09, 2012

I recently received a LinkedIn message from someone whose profile I had accidently visited, saying something along the lines ...

Posted by Bob Apollo, Feb 02, 2012

I admit it. I’ve been guilty of promoting the benefits of sales and marketing alignment as if they were self-evident to ...

Posted by Bob Apollo, Jan 31, 2012

Coming from somebody who has consistently sought to promote the value of focus and process in all matters connected with B2B ...

Posted by Bob Apollo, Jan 26, 2012

Apple has just posted results that far outstrip analyst expectations - nearly doubling their revenue year-on-year and more ...

Posted by Bob Apollo, Jan 24, 2012

I come across many marketing organisations that seem to believe that the more leads they generate, the better they are ...

Posted by Bob Apollo, Jan 18, 2012

There has been no shortage of articles highlighting the growing importance of having great content to support your sales and ...

Posted by Bob Apollo, Jan 13, 2012

The good folks at Eloqua have come up with an infographic to celebrate the launch of their latest offering - Eloqua Engage ...

Posted by Bob Apollo, Jan 12, 2012

Your prospects' concerns, motivations and priorities change - often significantly - as they move from stage to stage in ...

Posted by Bob Apollo, Jan 09, 2012

According to a recent Aberdeen Group report, “alignment of marketing and sales goals is a key strategy for many ...

Blog Category // B2B Marketing (10)