Today's buyers are influenced by a wide variety of sources, far beyond the conventional analyst and press community. They look from recommendations from trusted advisors, who can include formal and informal networks, business connections, existing vendors and many other ...
That's Gartners' #1 prediction in their 2009 survey of key trends in technology - and you can see why. According to Gartner, ...
There's an excellent article in ModernSelling on the latest Miller Heiman findings about the things that set top performing ...
You've found a well-qualified prospect with an urgent need that you have a superior solution for. You've helped them through ...
OK. So you've managed to engage with a well qualified prospect who has issues they cannot afford not to deal with, and ...
These are tough times for many B2B vendors. Revenue targets are looking increasingly challenging, forecasting is proving ...
There's a very interesting article in the latest edition of Selling Power (registration required). They quote market ...
Neil Rackham is the father of SPIN. No, not the sort of dodgy dialogue that you hear from politicians, but the sales ...
Seth Godin nails it in his latest blog: "Three things you need if you want more customers"... If you want to grow, you need ...