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The Jungle, the Winding Road, and the Highway...
Posted by
Bob Apollo
,
Feb 01, 2010
An experienced VC once described the journey that he saw B2B companies going through as the jungle, the winding road, and the highway.
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Gartner: Enterprise CRM "no longer a priority" for CIOs
Posted by
Bob Apollo
,
Jan 22, 2010
Gartner have just revealed the results of their annual survey of CIO priorities. It makes fascinating reading when compared ...
Are you REALLY Customer-Aligned?
Posted by
Bob Apollo
,
Jan 13, 2010
What was your 2010 New Year Business resolution? The one I've been hearing most often from Chief Executives and Sales and ...
The Keys to Sustainable Sales and Marketing
Posted by
Bob Apollo
,
Dec 17, 2009
All the publicity surrounding the Copenhagen Climate Conference has reinforced the world-wide need for sustainable ...
5 Key Strategies for 2010...
Posted by
Bob Apollo
,
Dec 17, 2009
The past year has proved challenging for some sales and marketing organisations, but others have seized the opportunity to ...
Stanford research shows that sales grow when bonuses are eliminated
Posted by
Bob Apollo
,
Nov 24, 2009
Recent research from the Stanford University Graduate School of Business suggests that companies that eliminate bonuses for ...
What if product marketing saw itself as "problem solving marketing"?
Posted by
Bob Apollo
,
Nov 09, 2009
I was reflecting on a thought-provoking blog by Dave Brock, who asked "what would happen if we saw things the way our ...
Sales presentations should be conversations, not broadcasts
Posted by
Bob Apollo
,
Nov 02, 2009
How many times have you sat and suffered through a dull b2b presentation, eagerly anticipating the final slide and an end to ...
B2B sales: how do your prospects approach risk?
Posted by
Bob Apollo
,
Oct 06, 2009
Jill Konrath's "Selling to Big Companies" website is a must-read resource for anyone concerned with improving their sales ...
Are Current B2B Marketing Conditions Causing You to Think Differently?
Posted by
Bob Apollo
,
Oct 01, 2009
Nick de Cent, editor of Modern Selling recently asked me if I had any feel for how people are thinking about the economic ...
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