--- title: Seth Godin Nails it... --- This is a search field with an autosuggest feature attached. - There are no suggestions because the search field is empty. # Seth Godin Nails it... ![Bob Apollo](https://app.hubspot.com/settings/avatar/78fa41976d534cacbb0e22e151bc6816) Post by [Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo) February 26, 2009 Seth Godin nails it in his latest blog: "[Three things you need if you want more customers](http://sethgodin.typepad.com/seths_blog/2009/02/three-things-you-need-if-you-want-more-customers.html)"... > *If you want to grow, you need new customers. And if you want new customers, you need three things:* > > *1. A group of possible customers you can identify and reach. > 2. A group with a problem they want to solve using your solution. > 3. A group with the desire and ability to spend money to solve that problem.* My 4th point? **the consequences of inaction must be significant** ###### Tags: [Complex Sales](https://www.inflexion-point.com/blog/topic/complex-sales) ![Bob Apollo](https://app.hubspot.com/settings/avatar/78fa41976d534cacbb0e22e151bc6816) Post by [Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo) February 26, 2009 Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes. [Follow me on my website](https://www.inflexion-point.com) [Follow me on LinkedIn ](https://uk.linkedin.com/in/bobapollo) [Follow me on Twitter ](https://twitter.com/bobapollo) ### Comments ###### Related Articles ### [Why you may need to redefine your competition](https://www.inflexion-point.com/Blog/bid/81928/Why-you-may-need-to-redefine-your-competition) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Feb 14, 2012** Who (or what) does your company really compete against? For the majority of B2B product or service offerings, the answer is ... ### [Are you trying to address too big a market - or solve too many problems?](https://www.inflexion-point.com/Blog/bid/85883/Are-you-trying-to-address-too-big-a-market-or-solve-too-many-problems) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Jun 07, 2012** I don’t know about you, but I’m always uneasy when a CEO describes his or her strategy and somewhere along the way you hear ... ### [The #1 sales issue: inability to communicate value](https://www.inflexion-point.com/Blog/bid/103661/The-1-sales-issue-inability-to-communicate-value) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Jan 14, 2014** For three years in a row, the highly influential benchmark and advisory firm Sirius Decisions has reported that the number ... [![Outcome-Centric Selling Academy offer](https://www.inflexion-point.com/hubfs/OCSA%20CTA%20300x300.png) ](https://inflexion-point.thinkific.com/) Subscribe Categories - [Complex Sales (375)](https://www.inflexion-point.com/blog/topic/complex-sales) - [B2B Marketing (200)](https://www.inflexion-point.com/blog/topic/b2b-marketing) - [B2B Buying Process (122)](https://www.inflexion-point.com/blog/topic/b2b-buying-process) - [Value Selling System (114)](https://www.inflexion-point.com/blog/topic/value-selling-system) - [Outcome-Centric Selling (100)](https://www.inflexion-point.com/blog/topic/outcome-centric-selling) - [Scalable Systems (89)](https://www.inflexion-point.com/blog/topic/scalable-systems) - [Thought Leaders (75)](https://www.inflexion-point.com/blog/topic/thought-leaders) - [Revenue Management (59)](https://www.inflexion-point.com/blog/topic/revenue-management) - [Opportunity Qualification (36)](https://www.inflexion-point.com/blog/topic/opportunity-qualification) - [Intelligent Targeting (35)](https://www.inflexion-point.com/blog/topic/intelligent-targeting) - [CSO Insights (32)](https://www.inflexion-point.com/blog/topic/cso-insights) - [Sales Enablement (31)](https://www.inflexion-point.com/blog/topic/sales-enablement) - [Selling in the Breakthrough Zone (31)](https://www.inflexion-point.com/blog/topic/selling-in-the-breakthrough-zone) - [Sales + Marketing Alignment (30)](https://www.inflexion-point.com/blog/topic/sales-marketing-alignment) - [CRM (24)](https://www.inflexion-point.com/blog/topic/crm)