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    5 Facts about how b2b sales cycles are changing...

    Inflexion-Point has recently established a partnership with the TAS Group to offer their Dealmaker platform to clients who want to combine clear market focus, systematic sales process and best-practice sales execution.

    McKinsey and the end of the Road Warrior...

    As we emerge from the downturn, it’s clear that we’re going to have to find new and better ways of reaching and satisfying ...

    You can’t offer a complete solution until you understand the whole problem...

    Many B2B-focused organisations to prefer to talk in terms of delivering “solutions” rather than selling products. CEOs speak ...

    McKinsey Measures the Value of Word-of-Mouth Marketing

    Your customers, and your prospects, have opinions - and they are fascinated by the opinions of their peer groups and others ...

    Gartner says high-tech marketing spending is rising again - but the pattern is changing

    According to the latest research from Gartner, marketing spend amongst high-tech and technology providers is on the rise ...

    Most of your marketing efforts are probably wasted too...

    Are you involved in selling high-value, complex products or services to a business audience? I recently suggested that most ...

    Most of your sales efforts are wasted...

    Let’s face it, in almost every b2b sales organisation, there’s far too much valuable selling time going to waste. It’s being ...

    B2B sales: It’s the economics, stupid...

    In Bill Clinton’s successful 1992 presidential election campaign, a sign famously hung in his Little Rock campaign ...

    B2B sales: In the void between pain and ambition

    Is your offering a discretionary purchase for your customer? Do you often find yourself having to create needs? Does your ...

    B2B Sales: Eliminating the barriers to the buying decision journey...

    The past year has provided abundant evidence that driving sales people to "sell harder" and hoping that this will boost ...