The Outcome-Centric Selling® Blog - from Inflexion-Point (66)

7 Key Initiatives to Drive Sales + Marketing Alignment

Posted by Bob Apollo, Oct 26, 2010

Sales and marketing alignment is increasingly recognised as a critical contributor to sustained business success.

Posted by Bob Apollo, Oct 20, 2010

I attended SirusDecisions’ excellent inaugural European summit in London yesterday. It was packed with essential information ...

Posted by Bob Apollo, Oct 15, 2010

I must have conducted hundreds of voice of the customer surveys on behalf of clients over the past few years. Speaking with ...

Posted by Bob Apollo, Oct 07, 2010

Almost all of my recent assignments have revolved around helping B2B clients realise the power and potential of Sales and ...

Posted by Bob Apollo, Oct 05, 2010

The Aberdeen Group have just published a must-read report entitled “Sales and Marketing Alignment Collaboration + ...

Posted by Bob Apollo, Sep 23, 2010

Take a few minutes out to review this video by Steven Johnson, author of "Where Good Ideas Come From". He debunks the ...

Posted by Bob Apollo, Sep 21, 2010

Most B2B Marketing Plans make some reference to establishing "thought leadership". It may surprise you to learn that the ...

Posted by Bob Apollo, Sep 15, 2010

Are you keen to learn from industry experts about the latest trends affecting B2B Sales and Marketing? Then I’d like to ...

Posted by Bob Apollo, Sep 14, 2010

If your organisation is involved in long, complex and resource-intensive sales cycles, there are few things more frustrating ...

Posted by Bob Apollo, Sep 08, 2010

Today during his keynote at Cloudforce 2010 in London’s Royal Festival Hall, Marc Benioff, Chairman and Chief Executive of ...