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    Why Bigger Pipelines Aren’t Always Better

    In a recent webcast, Sirius Decisions shared some preliminary results from their 2010 Sales Pipeline and Forecast Survey - a study conducted jointly with Cloud9 Analytics. As ever, their research makes for fascinating and thought-provoking reading.

    McKinsey Survey Shows Web 2.0 Related to Market Share Gains

    Is Web 2.0 simply a passing fad or an enduring trend? We no longer have to rely on the evangelists’ opinion. A recent ...

    Why it’s Time to Explore the BuyerSphere...

    Which people, and which organisations, are most influential in shaping your prospect's thinking? Who do they turn to for ...

    Making the Case for Appointing a Chief Revenue Officer

    I'm a great admirer of the work that Marketo has been doing to provide tools that transform the way sales and marketing ...

    A Fresh Perspective on Aligning the B2B Buying and Selling Processes

    If there’s one piece of advice that I would offer to any B2B organisation wanting to improve their sales performance it ...

    You Can’t Bore Your Customers Into Buying!

    I was re-reading Neil Rackham’s SPIN Selling the other day - a recommended activity for anyone involved in B2B selling - and ...

    Why Can't You Uncover More Qualified Sales Opportunities?

    I've just reviewed the results of a recent LinkedIn poll in which I asked the audience to identify the initiative that had ...

    B2B Collaboration: Salesforce’s Chatter rises to a Crescendo...

    I’ve written before about the potential of Salesforce.com’s recently-launched Chatter application to drive intracompany ...

    The 4 dimensions of an ideal B2B customer...

    What does your ideal customer or prospect look like? The question is an important one, because too many sales pipelines are ...

    Only 3 things matter when qualifying a sales opportunity...

    There are few things more impressive than a consistently successful sales person. Over the years, I’ve sought to identify ...