How accurate are your sales forecasts? According to the latest research from CSO Insights, less than 50% of deals close as originally forecasted. A significant number never close at all. Think about it - the average sales forecast is no more accurate than tossing a coin. ...
Sales and marketing alignment is increasingly recognised as a critical contributor to sustained business success.
I attended SirusDecisions’ excellent inaugural European summit in London yesterday. It was packed with essential information ...
I must have conducted hundreds of voice of the customer surveys on behalf of clients over the past few years. Speaking with ...
Almost all of my recent assignments have revolved around helping B2B clients realise the power and potential of Sales and ...
The Aberdeen Group have just published a must-read report entitled “Sales and Marketing Alignment Collaboration + ...
Take a few minutes out to review this video by Steven Johnson, author of "Where Good Ideas Come From". He debunks the ...
Most B2B Marketing Plans make some reference to establishing "thought leadership". It may surprise you to learn that the ...
Are you keen to learn from industry experts about the latest trends affecting B2B Sales and Marketing? Then I’d like to ...
If your organisation is involved in long, complex and resource-intensive sales cycles, there are few things more frustrating ...
