Almost all of my recent assignments have revolved around helping B2B clients realise the power and potential of Sales and Marketing 2.0, and everything I’ve seen or done has reinforced one inescapable conclusion: Sales and Marketing 2.0 is all about collaboration.
The Aberdeen Group have just published a must-read report entitled “Sales and Marketing Alignment Collaboration + ...
Take a few minutes out to review this video by Steven Johnson, author of "Where Good Ideas Come From". He debunks the ...
Most B2B Marketing Plans make some reference to establishing "thought leadership". It may surprise you to learn that the ...
Are you keen to learn from industry experts about the latest trends affecting B2B Sales and Marketing? Then I’d like to ...
If your organisation is involved in long, complex and resource-intensive sales cycles, there are few things more frustrating ...
Today during his keynote at Cloudforce 2010 in London’s Royal Festival Hall, Marc Benioff, Chairman and Chief Executive of ...
The quality of any conversation, whether business or social, is largely determined by who we choose to talk to, what we ...
If it ain't broke, don't fix it! Starbucks might have done well to embrace this principle in their relationship with me.
Online shopping should be a painless experience, right? Aviva, the UK insurance company are certainly trying to convey that ...
