I must have conducted hundreds of voice of the customer surveys on behalf of clients over the past few years. Speaking with their recent past prospects, covering the spectrum of wins, losses and “no decisions”, I’ve been helping vendors to understand their prospect’s ...
Almost all of my recent assignments have revolved around helping B2B clients realise the power and potential of Sales and ...
The Aberdeen Group have just published a must-read report entitled “Sales and Marketing Alignment Collaboration + ...
Take a few minutes out to review this video by Steven Johnson, author of "Where Good Ideas Come From". He debunks the ...
Most B2B Marketing Plans make some reference to establishing "thought leadership". It may surprise you to learn that the ...
Are you keen to learn from industry experts about the latest trends affecting B2B Sales and Marketing? Then I’d like to ...
If your organisation is involved in long, complex and resource-intensive sales cycles, there are few things more frustrating ...
Today during his keynote at Cloudforce 2010 in London’s Royal Festival Hall, Marc Benioff, Chairman and Chief Executive of ...
The quality of any conversation, whether business or social, is largely determined by who we choose to talk to, what we ...
If it ain't broke, don't fix it! Starbucks might have done well to embrace this principle in their relationship with me.
