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    Forrester Confirms Continuing B2B Sales and Marketing Alignment Gap

    Posted by Bob Apollo, Feb 01, 2011
    Forrester’s latest research “B2B Sales and Marketing Alignment Starts with the Customer” confirms the dysfunctional and damaging gap that still exists between sales and marketing in the vast majority of B2B organisations.
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    Goldman Sachs is Predicting “Techtonic” Shifts in IT Marketplace

    Posted by Bob Apollo, Jan 25, 2011
    Goldman Sachs’ latest IT Spending Survey and Software Market Analysis reveals a number of “Techtonic shifts” in technology ...

    Ideal Prospect Profiles Boost Sales Win Rates by 20%

    Posted by Bob Apollo, Jan 20, 2011
    The always-excellent CSO Insights are soon to release the results of their annual 2011 sales performance optimisation ...

    What Stops Promising Companies from Building Scalable Businesses?

    Posted by Bob Apollo, Jan 17, 2011
    Momentum. We know it when we see it, don't we? It’s the force that propels successful companies to sustainable revenue and ...

    It’s Best Not to Confuse Activity with Progress

    Posted by Bob Apollo, Jan 13, 2011
    Over the past few weeks, I’ve been exposed to a number of situations where companies - or the managers that represent them - ...

    Training Won’t Solve Your Sales Performance Problem

    Posted by Bob Apollo, Jan 11, 2011
    Gyms and Sales Training Companies both seem to benefit from New Year’s Resolutions. But just as signing up for gym ...

    SiriusDecisions: A B2B CMO's New Year's To-Do List

    Posted by Bob Apollo, Jan 06, 2011
    Regular readers of my articles will know that I’ve often been inspired by the unique research-led insights generated by ...

    The Sale Isn’t Over When You Book the Order

    Posted by Bob Apollo, Jan 04, 2011
    We all know how challenging it can be to win new business. Gaining a new customer’s commitment is justifiable cause for ...

    12 Inspiring Insights on B2B Sales and Marketing from 2010

    Posted by Bob Apollo, Dec 29, 2010
    During the past year I've benefited from the insights of people and organisations that have made telling contributions to ...

    3 Revenue-Driving New Year Resolutions

    Posted by Bob Apollo, Dec 22, 2010
    It’s the time of year when we all get showered with recommendations for New Year Resolutions, and as if you haven’t already ...
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