If you take all the research you read at face value, you might think that e-Marketing was hastening the death of exhibitions. Most of the statistics show a dramatic shift in the B2B marketing mix from live face to face events to electronically facilitated meetings, ...
Most companies, at some stage in their early lives, while they are struggling for validation and desperate for revenue, have ...
As any of you who have ever carried a quota know only too well, getting to the apparent end of a long sales cycle and being ...
There are few things more dispiriting than investing months of effort in a long and complex sales campaign and then coming ...
It’s been obvious for a while to anyone involved in developing or reselling B2B software that the move to SaaS is having a ...
There’s no doubt that the internet, Web 2.0 and business social networks are having a dramatic impact on B2B buying ...
We're now half way through Q1 - the period that sets the scene for your sales performance for the rest of the year. Stumble ...
My first few mobile phones were all made by Nokia. They earned my brand loyalty with devices that performed well and - in ...
I’ve touched on the importance of data quality before - even made it one of my three recommended New Year’s resolutions - ...
According to some of the latest research published by CSO Insights and others, an increasingly common outcome for forecasted ...
