If you were to listen to the siren songs of the social media charlatans, you might think that conventional B2B marketing tactics are dead in the water. But – as a recent study by the widely respected CSO Insights organisation demonstrates – traditional tactics still have an ...
Improving sales and marketing alignment has been at or near the top of many CEO’s “to do” lists for years. But it’s ...
If you’re in any business involving technology, there can be a terrible temptation for your sales people to fall back on ...
Bill Band of Forrester Research has just published the results of his latest study into “The Right CRM Metrics for Your ...
The term "arms race" was initially used to describe the competition between two or more nations to establish the most ...
A recent McKinsey Quarterly article claims that “we’re all marketers now” - and with good reason. Customer preferences are ...
An old colleague of mine - a highly experienced sales leader with many years of sustained quota achievement to his credit - ...
Earlier this week a group of UK-based software CEOs talked about their experiences of adopting a Software as a Service ...
We’re coming up to the end of June - the half-way point for many annual plans and company financial years. You undoubtedly ...
80% of lost sales opportunities are the result of either poor qualification or the lack of an effective sales process. But ...
