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    B2B Sales: Top Sellers are Storytellers

    Is your sales process characterised by lengthy buying cycles with the involvement of multiple decision makers? Are buying decisions frequently delayed or postponed? Are you finding that you are losing to a decision to “do nothing” as often as you lose to a conventional ...

    B2B Marketing: Forrester on Becoming a Customer Obsessed Company

    Leading research firm Forrester recently published a new report on “Competing in the Age of the Customer”. Although the ...

    Why Reducing the Value of Your Pipeline Will Enable You to Sell More

    Most sales people, and most sales managers, have been conditioned to believe that bigger pipelines are better, but there are ...

    The 5 Top Reasons Why B2B Partnerships Fail

    A recent study involving more than 200 organisations by Channel Dynamics has highlighted some of the key reasons why so many ...

    Why CRM Data is So Important: The Elephant in Your Pipeline

    How accurate is your sales forecast? According to the latest survey data from CSO Insights, less than 50% of pipeline ...

    12 Key Questions Your Go-to-Market Model Needs to Address

    What does "go-to-market" mean to you? Many companies react to new challenges in their business environment by declaring that ...

    For Entertainment Only: A Short History of SP*M

    We've all suffered from SP*M. But where did it all start? I thought you might be interested in this light-hearted history ...

    Where is Your Sales Funnel Leaking?

    Every sales funnel leaks, but some leak more than others - and unfortunately often in the most expensive places. ...

    10 Critical Factors That Could be Constraining Your Sales Growth

    Building a scalable, repeatable and predictable business is hard work. Even if you have a competitive solution in an ...

    The Significance of the LinkedIn IPO

    LinkedIn (NYSE: LNKD) went public on Thursday, amidst echoes of dot.com booms and busts from years gone by. The stock was ...