According to the latest Technology Marketing Benchmarking Report from the UK’s B2B Marketing Magazine, email remains the most effective marketing tool in terms of ROI - but across the marketing mix as a whole, fewer than four out of ten of the companies surveyed claimed to ...
I attended a fascinating webinar on Monday on The Social Revolution: Connecting With Today’s Customer given by George Hu ...
Have you ever felt a sigh of relief when that unwanted - and probably intrusive - sales conversation finally comes to an ...
MarketingSherpa recently published a fascinating infographic from their upcoming 2012 B2B Marketing Benchmark Study. Their ...
Missing even a single sales forecast can be a painful experience for everyone involved in the process – from salesperson to ...
Most sales managers have a pretty clear sense of who their top sales performers are. But according to the latest ...
If you were to listen to the siren songs of the social media charlatans, you might think that conventional B2B marketing ...
Improving sales and marketing alignment has been at or near the top of many CEO’s “to do” lists for years. But it’s ...
If you’re in any business involving technology, there can be a terrible temptation for your sales people to fall back on ...
Bill Band of Forrester Research has just published the results of his latest study into “The Right CRM Metrics for Your ...
