2011 marks the 20th anniversary of the first publication of Geoffrey Moore’s ground-breaking “Crossing the Chasm” - a book which has gone on to take pride of place in most technology marketer’s libraries. The principles Moore set out then remain just as valid - and just as ...
I joined LinkedIn on 23rd August 2004, so tomorrow marks my 7th anniversary. As an early adopter, I’ve seen tremendous ...
According to an Accenture Award winning article highlighted in the Stanford Graduate School of Business Knowledgebase, ...
What separates the top-performing B2B sales and marketing organisations from their also-ran competitors? What are the ...
According to the latest Technology Marketing Benchmarking Report from the UK’s B2B Marketing Magazine, email remains the ...
I attended a fascinating webinar on Monday on The Social Revolution: Connecting With Today’s Customer given by George Hu ...
Have you ever felt a sigh of relief when that unwanted - and probably intrusive - sales conversation finally comes to an ...
MarketingSherpa recently published a fascinating infographic from their upcoming 2012 B2B Marketing Benchmark Study. Their ...
Missing even a single sales forecast can be a painful experience for everyone involved in the process – from salesperson to ...
Most sales managers have a pretty clear sense of who their top sales performers are. But according to the latest ...
