These are challenging times for many B2B sales organisations - particularly if you have a high-value, relatively complex product or service proposition that requires lengthy consideration. Prospects are understandably cautious about spending money, and “getting to yes” ...
If you’re able to get to London on the 1st November, I’d like to suggest that you join me and invest a day in attending the ...
The latest research by Aberdeen Group, SiriusDecisions, CSO Insights and others suggests that organisations with ...
There’s been much discussion - and many words written - about the recent resignation of Steve Jobs as Apple’s Chief ...
2011 marks the 20th anniversary of the first publication of Geoffrey Moore’s ground-breaking “Crossing the Chasm” - a book ...
I joined LinkedIn on 23rd August 2004, so tomorrow marks my 7th anniversary. As an early adopter, I’ve seen tremendous ...
According to an Accenture Award winning article highlighted in the Stanford Graduate School of Business Knowledgebase, ...
What separates the top-performing B2B sales and marketing organisations from their also-ran competitors? What are the ...
According to the latest Technology Marketing Benchmarking Report from the UK’s B2B Marketing Magazine, email remains the ...
I attended a fascinating webinar on Monday on The Social Revolution: Connecting With Today’s Customer given by George Hu ...
