The dictionary defines a manifesto as a public declaration of intentions, opinions, objectives, or motives. It seems to me - as it does to the good folks at Velocity Partners - that this is an excellent time to set out a new B2B Marketing Manifesto. After all, as they point ...
In the company of thousands of others - both in the venue and on-line - I listened with rapt attention in London’s Royal ...
How many times has a customer said that they are looking for creative ideas from you? Or that they value innovation? Stop a ...
These are challenging times for many B2B sales organisations - particularly if you have a high-value, relatively complex ...
If you’re able to get to London on the 1st November, I’d like to suggest that you join me and invest a day in attending the ...
The latest research by Aberdeen Group, SiriusDecisions, CSO Insights and others suggests that organisations with ...
There’s been much discussion - and many words written - about the recent resignation of Steve Jobs as Apple’s Chief ...
2011 marks the 20th anniversary of the first publication of Geoffrey Moore’s ground-breaking “Crossing the Chasm” - a book ...
I joined LinkedIn on 23rd August 2004, so tomorrow marks my 7th anniversary. As an early adopter, I’ve seen tremendous ...
According to an Accenture Award winning article highlighted in the Stanford Graduate School of Business Knowledgebase, ...
