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    15 Questions You Must Answer for Every Opportunity in Your Pipeline

    15 Questions You Must Answer for Every Opportunity in Your Pipeline

    Every sales pipeline includes opportunities that are never likely to close, and that - for as long as they remain in the pipeline - will divert resources away from your more attractive opportunities. I’ve found the following 15 questions to be extremely helpful in sorting ...

    B2B Sales: Your Most Valuable Prospects Have Tried and Failed

    There’s been much talk recently (and I’ve been guilty of some of it myself) about the need to provoke your prospects with ...

    The 6 Key Staples of B2B Marketing - and Other Manifesto Pledges

    The dictionary defines a manifesto as a public declaration of intentions, opinions, objectives, or motives. It seems to me - ...

    3 Key Insights from Benioff’s Social Enterprise Keynote at Cloudforce London

    In the company of thousands of others - both in the venue and on-line - I listened with rapt attention in London’s Royal ...

    Research Proves That Most Customers Prefer Certainty to Creativity

    How many times has a customer said that they are looking for creative ideas from you? Or that they value innovation? Stop a ...

    Back to basics: is it time to reassess your B2B sales fundamentals?

    These are challenging times for many B2B sales organisations - particularly if you have a high-value, relatively complex ...

    So You Think You Know All About B2B Funnel Marketing?

    If you’re able to get to London on the 1st November, I’d like to suggest that you join me and invest a day in attending the ...

    The 7 Essential Foundations of Sales and Marketing Alignment

    The latest research by Aberdeen Group, SiriusDecisions, CSO Insights and others suggests that organisations with ...

    Steve Jobs: In Praise of Perfectionist Bosses

    There’s been much discussion - and many words written - about the recent resignation of Steve Jobs as Apple’s Chief ...

    12 Considerations That Should be on Every Chasm Crosser’s Checklist

    2011 marks the 20th anniversary of the first publication of Geoffrey Moore’s ground-breaking “Crossing the Chasm” - a book ...