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    3 Key Insights from Benioff’s Social Enterprise Keynote at Cloudforce London

    In the company of thousands of others - both in the venue and on-line - I listened with rapt attention in London’s Royal Festival Hall to Marc Benioff’s keynote speech at Cloudforce 2011. Under the over-arching theme of “The Social Enterprise”, Benioff laid out his vision ...

    Research Proves That Most Customers Prefer Certainty to Creativity

    How many times has a customer said that they are looking for creative ideas from you? Or that they value innovation? Stop a ...

    Back to basics: is it time to reassess your B2B sales fundamentals?

    These are challenging times for many B2B sales organisations - particularly if you have a high-value, relatively complex ...

    So You Think You Know All About B2B Funnel Marketing?

    If you’re able to get to London on the 1st November, I’d like to suggest that you join me and invest a day in attending the ...

    The 7 Essential Foundations of Sales and Marketing Alignment

    The latest research by Aberdeen Group, SiriusDecisions, CSO Insights and others suggests that organisations with ...

    Steve Jobs: In Praise of Perfectionist Bosses

    There’s been much discussion - and many words written - about the recent resignation of Steve Jobs as Apple’s Chief ...

    12 Considerations That Should be on Every Chasm Crosser’s Checklist

    2011 marks the 20th anniversary of the first publication of Geoffrey Moore’s ground-breaking “Crossing the Chasm” - a book ...

    Since You Are A Person I Trust, I Wanted to Invite You To Join My Network on LinkedIn…

    I joined LinkedIn on 23rd August 2004, so tomorrow marks my 7th anniversary. As an early adopter, I’ve seen tremendous ...

    Research Proves Formal Management Systems Help Start-Ups Succeed

    According to an Accenture Award winning article highlighted in the Stanford Graduate School of Business Knowledgebase, ...

    20 Best Practices all B2B Sales & Marketing Organisations Should Adopt

    What separates the top-performing B2B sales and marketing organisations from their also-ran competitors? What are the ...