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    5 Proven Strategies to Accelerate B2B Revenue Growth in 2012

    If you’re like most of the companies I work with, you’ve got two key focuses at the moment: finishing the current year in the strongest possible position, and ensuring that you’ve laid the essential groundwork for success in 2012. I’d like to suggest 5 simple strategies ...

    5 Surefire Ways to Increase the Impact of Sales Conversations

    I’ve referred previously to Forrester’s findings that only 7% of all sales calls are regarded by senior prospect executives ...

    Webinar: Sales & Marketing Collaboration - from Vision to Implementation

    Companies have regularly declared that “improving sales and marketing alignment” is a top priority - and with good reason. ...

    Why It’s Time to Stop Celebrating Sales Heroics

    There’s an end-of-quarter scene that’s about to be played out in companies across the world. The sales forecast so ...

    10 Must-Read Books for every B2B Sales and Marketing Bookshelf

    We can all benefit from reading inspiring books that help us to challenge our assumptions and to take on a fresh ...

    Forrester: Your Brand is too important to be left to Marketing

    The late Dave Packard, co-founder of HP, once made the observation that “marketing is too important to be left to the ...

    Latest B2B Guide: Understanding your “Ideal Customers”

    In today’s business climate, you would think that few organisations could afford to invest large amounts of sales and ...

    Forrester: Prospects only rate 7% of sales calls as worthy of follow-up

    According to recent Forrester research quoted by Tim Riesterer in his excellent “Conversations that Win the Complex Sale”, ...

    How Impact-Based Selling Increases Sales Win Rates in Troubled Times

    In a recent article, I explained why BANT-based sales qualification is being overtaken by FAINT ...

    How much Sales and Marketing effort will you waste in 2012?

    Everything suggests that 2012 is going to be a very difficult year. Economies around the world are slashing growth ...