The marketing automation software market is expected to show continued dramatic growth in 2012, as companies frantically seek the “magic bullet” that will help them improve their marketing and sales performance in tough economic times. But there are no miracle cures, and we ...
There’s no shortage of bad news - the Eurozone crisis, global uncertainty in financial markets, declining customer ...
Is your sales team struggling to get through on the phone? Leaving voicemail messages that never get a response? It's a ...
Facing a rapidly evolving technology landscape, any organisation involved in commercial software development is being forced ...
If you’re like most of the companies I work with, you’ve got two key focuses at the moment: finishing the current year in ...
I’ve referred previously to Forrester’s findings that only 7% of all sales calls are regarded by senior prospect executives ...
Companies have regularly declared that “improving sales and marketing alignment” is a top priority - and with good reason. ...
There’s an end-of-quarter scene that’s about to be played out in companies across the world. The sales forecast so ...
We can all benefit from reading inspiring books that help us to challenge our assumptions and to take on a fresh ...
The late Dave Packard, co-founder of HP, once made the observation that “marketing is too important to be left to the ...
