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    Six Strategies for B2B Sales and Marketing in 2012

    There’s no shortage of bad news - the Eurozone crisis, global uncertainty in financial markets, declining customer confidence and risk-averse buying behaviour on the part of our potential prospects. We would be foolish to expect a dramatic upturn any time soon. So how ...

    9 Tips to Get Prospects to Call You Back

    Is your sales team struggling to get through on the phone? Leaving voicemail messages that never get a response? It's a ...

    The Application Development Landscape - 2012 and Beyond

    Facing a rapidly evolving technology landscape, any organisation involved in commercial software development is being forced ...

    5 Proven Strategies to Accelerate B2B Revenue Growth in 2012

    If you’re like most of the companies I work with, you’ve got two key focuses at the moment: finishing the current year in ...

    5 Surefire Ways to Increase the Impact of Sales Conversations

    I’ve referred previously to Forrester’s findings that only 7% of all sales calls are regarded by senior prospect executives ...

    Webinar: Sales & Marketing Collaboration - from Vision to Implementation

    Companies have regularly declared that “improving sales and marketing alignment” is a top priority - and with good reason. ...

    Why It’s Time to Stop Celebrating Sales Heroics

    There’s an end-of-quarter scene that’s about to be played out in companies across the world. The sales forecast so ...

    10 Must-Read Books for every B2B Sales and Marketing Bookshelf

    We can all benefit from reading inspiring books that help us to challenge our assumptions and to take on a fresh ...

    Forrester: Your Brand is too important to be left to Marketing

    The late Dave Packard, co-founder of HP, once made the observation that “marketing is too important to be left to the ...

    Latest B2B Guide: Understanding your “Ideal Customers”

    In today’s business climate, you would think that few organisations could afford to invest large amounts of sales and ...