--- title: The Application Development Landscape - 2012 and Beyond description: David Skok's recent presentation on the architectural decisions facing every commercial software development organisation. --- This is a search field with an autosuggest feature attached. - There are no suggestions because the search field is empty. # The Application Development Landscape - 2012 and Beyond ![Bob Apollo](https://app.hubspot.com/settings/avatar/78fa41976d534cacbb0e22e151bc6816) Post by [Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo) December 16, 2011 Facing a rapidly evolving technology landscape, any organisation involved in commercial software development is being forced to cope with architectural decisions that have the potential to make or break their company going forward. There are many dimensions to consider - but **David Skok** of **Matrix Partners** did a masterful job of identifying some of the key considerations in a recent presentation… David is a 5-times serial entrepreneur turned VC. He writes with great insight in his [For Entrepreneurs](http://www.forentrepreneurs.com/) blog on topics that directly impact start-up and growth phase software companies. He’s kindly given me permission to share the presentation he made to the recent MassTLC application development conference. I’ve embedded the slide set below. Here are some of my key takeaways: - **Cloud-based** + **Mobile Computing** = **Exceptional Power**, leading to waves of innovation - **Platform as a Service** + **Continuous Innovation** + **Continuous Deployment** = **The New Operating System for Applications**, leading to much faster time to market - **Big Data** = **Growing Amount of Data is Unstructured**, reinforcing the need for new distributed software and data architectures You can watch the complete slideset here: ## **[The Application Development Landscape - 2011](http://www.slideshare.net/DavidSkok/the-application-development-landscape-2011)** View more [presentations](http://www.slideshare.net/) from [David Skok](http://www.slideshare.net/DavidSkok) If you’re involved in commercial application development, how is your world changing? And what other innovations should we be looking out for? ###### Tags: [Scalable Systems, ](https://www.inflexion-point.com/blog/topic/scalable-systems) [Thought Leaders](https://www.inflexion-point.com/blog/topic/thought-leaders) ![Bob Apollo](https://app.hubspot.com/settings/avatar/78fa41976d534cacbb0e22e151bc6816) Post by [Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo) December 16, 2011 Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes. [Follow me on my website](https://www.inflexion-point.com) [Follow me on LinkedIn ](https://uk.linkedin.com/in/bobapollo) [Follow me on Twitter ](https://twitter.com/bobapollo) ### Comments ###### Related Articles ### [If you're a SaaS-based business, only 3 things matter](https://www.inflexion-point.com/Blog/bid/93333/If-you-re-a-SaaS-based-business-only-3-things-matter) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Jan 18, 2013** If - like many of the companies I work with - you have a SaaS-based business, then the choice of metrics you use to measure ... ### [SaaS means you can never afford to stop selling](https://www.inflexion-point.com/Blog/bid/85297/SaaS-means-you-can-never-afford-to-stop-selling) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **May 22, 2012** Like mobile operators, the economics of Software-as-a-Service (SaaS) vendors are profoundly affected by churn - the rate at ... ### [Why your salespeople need to learn to listen laterally...](https://www.inflexion-point.com/Blog/bid/102449/Why-your-salespeople-need-to-learn-to-listen-laterally) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Nov 19, 2013** I introduced the phrase “lateral listening” into a recent blog article, and had quite a few people ask me what I meant. 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