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    B2B sales: “how are you?” and other cringe-worthy opening questions

    B2B sales: “how are you?” and other cringe-worthy opening questions

    Call me old fashioned if you will, but when someone I have never met phones me out of the blue and can’t think of anything less inane than “how are you” to start the conversation, I know one person on the call is an idiot. And, IMHO, it isn’t me. In a business-to-business ...

    B2B Sales: how to stop your pipeline becoming a sewer

    There’s a huge difference between a healthy sales pipeline and a rotten one. It’s long been a hobby horse of mine, and ...

    A new definition for SaaS: “Sellotape assisted asset Sale” ;-)

    I attended the always-excellent Megabuyte Forum event in London today (if you’re a C-level executive in a UK-based ...

    CSO Insights prove that lead scoring improves revenue performance

    One of the most common sources of friction between poorly aligned sales and marketing organisations is sales’ perception ...

    B2B Complex Sales: why sales people should NEVER demo their product

    Have you ever been on the receiving end of a product demo that seems to go on interminably until you feel that you have lost ...

    How can B2B sales + marketing work more effectively together?

    I recently suggested that marketing needs to "fieldsource" more ideas from sales. The message obviously struck a chord, ...

    Why your salespeople's inability to communicate value is killing sales

    Sirius Decisions are just the latest in a long line of analysts to declare that the #1 factor preventing companies from ...

    7 Prescriptions for Aligning B2B Marketing, Selling and Buying

    The recent Sales 2.0 Conference in London seemed to me to be a great success. The auditorium was full for the opening ...

    B2B Complex Sales: the 4 states of the buying decision mindset

    Are your prospects Painting by Numbers, on a Quest for the Grail, Lost in the Fog, or running around like Headless Chickens? ...

    Connecting the Buyer's Journey, Your Pipeline and Your Revenue Goals

    The changing shape of the buyer's journey has introduced a raft of new issues for sales leaders who are trying to manage ...