I was delighted to be asked by the folks at InsightSquared to contribute to their series of "expert interviews" on key topics in sales and marketing analytics. Gareth Goh of InsightSquared fired off the questions, and I did my best to answer them. I hope you find some of ...
Virtually every company I speak to wishes they could do a more accurate job of forecasting sales revenues. The issue is ...
Call me old fashioned if you will, but when someone I have never met phones me out of the blue and can’t think of anything ...
There’s a huge difference between a healthy sales pipeline and a rotten one. It’s long been a hobby horse of mine, and ...
I attended the always-excellent Megabuyte Forum event in London today (if you’re a C-level executive in a UK-based ...
One of the most common sources of friction between poorly aligned sales and marketing organisations is sales’ perception ...
Have you ever been on the receiving end of a product demo that seems to go on interminably until you feel that you have lost ...
I recently suggested that marketing needs to "fieldsource" more ideas from sales. The message obviously struck a chord, ...
Sirius Decisions are just the latest in a long line of analysts to declare that the #1 factor preventing companies from ...
The recent Sales 2.0 Conference in London seemed to me to be a great success. The auditorium was full for the opening ...
