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    Why Marketing needs to FieldSource more ideas from Sales

    Why Marketing needs to FieldSource more ideas from Sales

    For an industry that has embraced so many “lean” and “agile” principles when it comes to software development, it’s always surprised and frustrated me that many B2B software and SaaS businesses remain oblivious to the opportunity to eliminate a bunch of wasted, ...

    What have you learned from your top sales performers?

    What is it that your top sales performers do better than anyone else? Part of the explanation may, of course, be simply that ...

    The management skill that’s missing in two-thirds of sales organisations

    Miller Heiman’s always-excellent research programme has thrown up another compelling statistic: only 34% of all the sales ...

    The 3 levels of sales qualification: account, opportunity, sponsor

    It makes for pretty uncomfortable reading: CSO Insights’ latest global study of sales forecast accuracy suggests that - on a ...

    Bridging the gap between marketing messages and sales conversations

    I wrote late last year about the idea that “you can create brilliant content marketing and still miss the point”, and I want ...

    B2B sales: it’s your prospect’s proposal that matters, not yours!

    In most complex B2B sales environments, a proposal plays a significant part in the decision making process. But it’s not ...

    Data Driven Selling: Big Data or Smart Data?

    It often feels nowadays that you can’t turn anywhere without tripping over a Big Data message. Everybody seems to be jumping ...

    Should sales people be problem solvers or problem builders?

    The conventional view of a successful “solution sales” person is as a problem solver. But that traditional perspective is ...

    Why it’s time we stopped "weeing" over our prospects

    At an intellectual level, it’s easy to accept that our prospects are far more interested in addressing their issues than ...

    Should B2B marketing be employing more scientists than artists?

    That’s the question implied by one of IDC’s recently published “Top 10 predictions for 2013”. Driven by a number of profound ...