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    3 out of 4 companies are taking the wrong approach to sales coaching

    3 out of 4 companies are taking the wrong approach to sales coaching

    As you can imagine, I get to speak to a fair number of B2B-focused CEOs and sales leaders - and I can’t recall any of them ever disagreeing with the principle that effective sales coaching is an absolutely critical skill for first-line sales management. But the latest ...

    Connecting the Marketing Message with the Sales Conversation

    I recently recorded an on-demand webinar with BrightTALK on the increasingly important need to connect your marketing ...

    B2B Sales+Marketing: why it’s time to stop generating new leads…

    I hope the headline caught your attention - it was intended to. After all, aren’t fresh leads the lifeblood of any company ...

    Why Marketing needs to FieldSource more ideas from Sales

    For an industry that has embraced so many “lean” and “agile” principles when it comes to software development, it’s always ...

    What have you learned from your top sales performers?

    What is it that your top sales performers do better than anyone else? Part of the explanation may, of course, be simply that ...

    The management skill that’s missing in two-thirds of sales organisations

    Miller Heiman’s always-excellent research programme has thrown up another compelling statistic: only 34% of all the sales ...

    The 3 levels of sales qualification: account, opportunity, sponsor

    It makes for pretty uncomfortable reading: CSO Insights’ latest global study of sales forecast accuracy suggests that - on a ...

    Bridging the gap between marketing messages and sales conversations

    I wrote late last year about the idea that “you can create brilliant content marketing and still miss the point”, and I want ...

    B2B sales: it’s your prospect’s proposal that matters, not yours!

    In most complex B2B sales environments, a proposal plays a significant part in the decision making process. But it’s not ...

    Data Driven Selling: Big Data or Smart Data?

    It often feels nowadays that you can’t turn anywhere without tripping over a Big Data message. Everybody seems to be jumping ...