I recently suggested that marketing needs to "fieldsource" more ideas from sales. The message obviously struck a chord, because Brendan Cournoyer, Content Marketing Manager at Brainshark, asked if I'd respond to a handful of follow-up questions for his readers.
Sirius Decisions are just the latest in a long line of analysts to declare that the #1 factor preventing companies from ...
The recent Sales 2.0 Conference in London seemed to me to be a great success. The auditorium was full for the opening ...
Are your prospects Painting by Numbers, on a Quest for the Grail, Lost in the Fog, or running around like Headless Chickens? ...
The changing shape of the buyer's journey has introduced a raft of new issues for sales leaders who are trying to manage ...
As you can imagine, I get to speak to a fair number of B2B-focused CEOs and sales leaders - and I can’t recall any of them ...
I recently recorded an on-demand webinar with BrightTALK on the increasingly important need to connect your marketing ...
I hope the headline caught your attention - it was intended to. After all, aren’t fresh leads the lifeblood of any company ...
For an industry that has embraced so many “lean” and “agile” principles when it comes to software development, it’s always ...
What is it that your top sales performers do better than anyone else? Part of the explanation may, of course, be simply that ...
