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    Getting the right people on your sales bus

    Getting the right people on your sales bus

    In his widely acclaimed Good to Great, Jim Collins shows that lastingly great organisations pay particular attention to not only getting the “right people on the bus”, but also making sure they are in the right seats (= roles) - as well as taking proactive action to get the ...

    Discounting is a sure sign of sales failure

    For many sales organisations, December is both the end of the sales quarter and the end of the sales year. Individual ...

    Stretching your customer's value gap

    Whenever your customer sees little meaningful difference between their current situation and their future potential, they ...

    Understanding your customer's decision journey

    It’s falsely comforting to think of selling as a process in which one step follows logically after another. But although ...

    Understanding B2B Buying Behaviour

    In any high-value complex B2B sales environments involving new projects with multiple stakeholders, the buying behaviours ...

    Avoiding the Value-Added Trap

    An earlier version of this article was first published in the November 2019 edition of Top Sales Magazine. Every sales ...

    Sales people need to act like personal trainers, not bartenders

    In a recent article for the CEB, Andrew Kent posed the question “Are your reps bartenders or personal trainers?” It’s a ...

    Assumptions kill opportunities

    I’ve had the opportunity to sit in on a number of QBRs with my clients, and as an outside observer I’m struck by how common ...

    The why, how, what and who of sales checklists

    When Harvard Medical School Professor (and BBC Reith Lecturer) Atul Gawande published his “Checklist Manifesto” nearly 10 ...

    Sales perfection is impossible!

    There are so many potential variables and unknowns in any complex B2B sales environment that the idea of running a ...