Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
OK. So you've managed to engage with a well qualified prospect who has issues they cannot afford not to deal with, and ...
These are tough times for many B2B vendors. Revenue targets are looking increasingly challenging, forecasting is proving ...
There's a very interesting article in the latest edition of Selling Power (registration required). They quote market ...
Neil Rackham is the father of SPIN. No, not the sort of dodgy dialogue that you hear from politicians, but the sales ...
Seth Godin nails it in his latest blog: "Three things you need if you want more customers"... If you want to grow, you need ...
Matt McCall is a co-founder and Managing Director of Draper Fisher Jurvetson Portage Venture Partners. He writes with great ...
One of my little luxuries is a McKinsey Quarterly subscription. I keep it up even during challenging times because it forces ...
Current economic pressures mean that we're all facing an incredibly risk-averse buying community. It's expressed in terms of ...
John Holland, co-founder and co-author of CustomerCentric Selling(r) has just reminded me how painful company presentations ...
