Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
There's no doubt that trusted advisers and influencers have a vital role to play throughout the B2B buying process, but they ...
It's clear that the current economic climate is causing a great of risk-averse behaviour on the part of B2B prospects. More ...
I imagine we've all seen it, and frequently suffered from it: the sales person who can't wait to tell you about the ...
Vendors who have the discipline to complete win/loss reports usually uncover valuable insights. But concentrating only on ...
If you're going to lose, it's always better to lose early - and if a deal is going nowhere, it's always better to realise ...
Most of our clients come from B2B markets, with complex sales environments and are selling a discretionary product or ...
Many vendors who have a B2B sales model are facing tighter end-user budgets—and buyers who are prepared only to invest in ...
Like most high-tech marketers, I found Geoffrey Moore’s “Crossing the Chasm” essential reading. His concept of the gap that ...
Most of the best recent thinking about the complex B2B sales environment suggests that the primary role of the sales person ...
… or at least, that’s been my experience over the past few days. I had the misfortune to have my car stolen last weekend. It ...
