Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
I hope the headline caught your attention - it was intended to. After all, aren’t fresh leads the lifeblood of any company ...
For an industry that has embraced so many “lean” and “agile” principles when it comes to software development, it’s always ...
What is it that your top sales performers do better than anyone else? Part of the explanation may, of course, be simply that ...
Miller Heiman’s always-excellent research programme has thrown up another compelling statistic: only 34% of all the sales ...
It makes for pretty uncomfortable reading: CSO Insights’ latest global study of sales forecast accuracy suggests that - on a ...
I wrote late last year about the idea that “you can create brilliant content marketing and still miss the point”, and I want ...
In most complex B2B sales environments, a proposal plays a significant part in the decision making process. But it’s not ...
It often feels nowadays that you can’t turn anywhere without tripping over a Big Data message. Everybody seems to be jumping ...
The conventional view of a successful “solution sales” person is as a problem solver. But that traditional perspective is ...
At an intellectual level, it’s easy to accept that our prospects are far more interested in addressing their issues than ...
