Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
I wrote late last year about the idea that “you can create brilliant content marketing and still miss the point”, and I want ...
In most complex B2B sales environments, a proposal plays a significant part in the decision making process. But it’s not ...
It often feels nowadays that you can’t turn anywhere without tripping over a Big Data message. Everybody seems to be jumping ...
The conventional view of a successful “solution sales” person is as a problem solver. But that traditional perspective is ...
At an intellectual level, it’s easy to accept that our prospects are far more interested in addressing their issues than ...
That’s the question implied by one of IDC’s recently published “Top 10 predictions for 2013”. Driven by a number of profound ...
Many sales pipelines include a stage labelled “qualified”. But if - like most of the companies I work with - you’re selling ...
When I started my sales career, I was taught that I should focus on identifying my prospect’s needs. Later, when I started ...
In a recent article (“Competing in a digital world”) on the McKinsey website, authors Sarrazin and Sikes identify 4 lessons ...
I’ve been involved in some way or another in helping companies to mobilise their workforces for the past 15 years, and ...
