Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
That’s the question implied by one of IDC’s recently published “Top 10 predictions for 2013”. Driven by a number of profound ...
Many sales pipelines include a stage labelled “qualified”. But if - like most of the companies I work with - you’re selling ...
When I started my sales career, I was taught that I should focus on identifying my prospect’s needs. Later, when I started ...
In a recent article (“Competing in a digital world”) on the McKinsey website, authors Sarrazin and Sikes identify 4 lessons ...
I’ve been involved in some way or another in helping companies to mobilise their workforces for the past 15 years, and ...
It’s a common cliché in the sales process that you need to sell to the decision maker, and you would be foolish to ignore ...
Surveys of B2B marketing budgets consistently show that a higher percentage of marketing resources are being invested in ...
Alec Baldwin has got a lot to answer for. And, no, I’m not talking about his appearance in “Dr. Seuss' The Cat in the Hat”. ...
Addressing the challenge of how to “Cross the Chasm” that separates early adopters from mainstream markets has become a ...
What sets top sales people apart? What is it that they do better than the rest? There are, of course, a number of factors, ...
