Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
The recent Sales 2.0 Conference in London seemed to me to be a great success. The auditorium was full for the opening ...
Are your prospects Painting by Numbers, on a Quest for the Grail, Lost in the Fog, or running around like Headless Chickens? ...
The changing shape of the buyer's journey has introduced a raft of new issues for sales leaders who are trying to manage ...
As you can imagine, I get to speak to a fair number of B2B-focused CEOs and sales leaders - and I can’t recall any of them ...
I recently recorded an on-demand webinar with BrightTALK on the increasingly important need to connect your marketing ...
I hope the headline caught your attention - it was intended to. After all, aren’t fresh leads the lifeblood of any company ...
For an industry that has embraced so many “lean” and “agile” principles when it comes to software development, it’s always ...
What is it that your top sales performers do better than anyone else? Part of the explanation may, of course, be simply that ...
Miller Heiman’s always-excellent research programme has thrown up another compelling statistic: only 34% of all the sales ...
It makes for pretty uncomfortable reading: CSO Insights’ latest global study of sales forecast accuracy suggests that - on a ...
