Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
I attended the always-excellent Megabuyte Forum event in London today (if you’re a C-level executive in a UK-based ...
One of the most common sources of friction between poorly aligned sales and marketing organisations is sales’ perception ...
Have you ever been on the receiving end of a product demo that seems to go on interminably until you feel that you have lost ...
I recently suggested that marketing needs to "fieldsource" more ideas from sales. The message obviously struck a chord, ...
Sirius Decisions are just the latest in a long line of analysts to declare that the #1 factor preventing companies from ...
The recent Sales 2.0 Conference in London seemed to me to be a great success. The auditorium was full for the opening ...
Are your prospects Painting by Numbers, on a Quest for the Grail, Lost in the Fog, or running around like Headless Chickens? ...
The changing shape of the buyer's journey has introduced a raft of new issues for sales leaders who are trying to manage ...
As you can imagine, I get to speak to a fair number of B2B-focused CEOs and sales leaders - and I can’t recall any of them ...
I recently recorded an on-demand webinar with BrightTALK on the increasingly important need to connect your marketing ...
