Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
Many sales leaders believe that having a sales process is important - as evidenced by the over 300 million references on ...
Kudos to the folks at HubSpot for analysing just what makes Simon Sinek’s awe-inspiring TED Talk on “Inspiring Action” so ...
Recent research by McKinsey has revealed a dramatic divergence between the brand messages used by B2B companies and the ...
As I pointed out in a recent article, we’re going to need fewer, smarter B2B sales people. But that’s not all: we’re going ...
According to projections by Gerhard Gschwandtner (CEO of SellingPower magazine) and others, we’re going to need to employ ...
Do you wish that your sales people were better at closing? Or that their sales forecasts were more accurate? Are you ...
Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine Strategy & Business first coined the term “thought ...
It’s bad enough when, after a long, complex and resource-intensive sales campaign, you end up losing to the competition. But ...
Home improvement sales people are not known for their intelligence, but the Anglian Windows sales person who just knocked on ...
Every salesperson longs to find a champion within their prospect who is prepared to recommend the vendor’s solution to their ...
