Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
I recently suggested that seeking to achieve “customer delight” may be a misguided and ultimately unprofitable strategy for ...
I was delighted to be asked by the folks at InsightSquared to contribute to their series of "expert interviews" on key ...
Virtually every company I speak to wishes they could do a more accurate job of forecasting sales revenues. The issue is ...
Call me old fashioned if you will, but when someone I have never met phones me out of the blue and can’t think of anything ...
There’s a huge difference between a healthy sales pipeline and a rotten one. It’s long been a hobby horse of mine, and ...
I attended the always-excellent Megabuyte Forum event in London today (if you’re a C-level executive in a UK-based ...
One of the most common sources of friction between poorly aligned sales and marketing organisations is sales’ perception ...
Have you ever been on the receiving end of a product demo that seems to go on interminably until you feel that you have lost ...
I recently suggested that marketing needs to "fieldsource" more ideas from sales. The message obviously struck a chord, ...
Sirius Decisions are just the latest in a long line of analysts to declare that the #1 factor preventing companies from ...
