Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
Home improvement sales people are not known for their intelligence, but the Anglian Windows sales person who just knocked on ...
Every salesperson longs to find a champion within their prospect who is prepared to recommend the vendor’s solution to their ...
I recently suggested that seeking to achieve “customer delight” may be a misguided and ultimately unprofitable strategy for ...
I was delighted to be asked by the folks at InsightSquared to contribute to their series of "expert interviews" on key ...
Virtually every company I speak to wishes they could do a more accurate job of forecasting sales revenues. The issue is ...
Call me old fashioned if you will, but when someone I have never met phones me out of the blue and can’t think of anything ...
There’s a huge difference between a healthy sales pipeline and a rotten one. It’s long been a hobby horse of mine, and ...
I attended the always-excellent Megabuyte Forum event in London today (if you’re a C-level executive in a UK-based ...
One of the most common sources of friction between poorly aligned sales and marketing organisations is sales’ perception ...
Have you ever been on the receiving end of a product demo that seems to go on interminably until you feel that you have lost ...
