Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
A recent article in the McKinsey quarterly has highlighted a phenomenon that many of us have observed: B2B purchasing ...
It seems like a self-evident truth, doesn’t it? One of the consistently effective b2b sales strategies is to sell the way ...
I’ve lost count of the number of clients who call me in because they think their sales people have a problem closing new ...
Of course, every VC wants to see their portfolio companies grow. But as Scott Maxwell of OpenView Venture Partners points ...
Let’s face it, every sales funnel leaks. It’s just that some seem to leak more than others - and many are leaking in all the ...
It’s often quoted, but worth repeating: the biggest single reason why B2B sales people lose seemingly well-qualified ...
If your organisation has a complex sales process that requires a series of interactions over several months with a range of ...
The numerically gifted amongst you might be scratching your heads at this point. At face value, one hundred times one ...
I know many CEOs believe that hiring the best sales people is the recipe for sales success, and of course, they are partly ...
You’ve probably observed a huge difference in conversational fluency between your most and least successful sales ...
