Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
In any high-value complex B2B sales environment involving new projects with multiple stakeholders, the buying behaviours and ...
The primary goal of sales enablement must surely be to increase sales effectiveness by progressively reducing the ...
If you are in a role that tends to attract the attention of other vendors’ business development people, you’ve probably had ...
It’s falsely comforting to think of selling as a process in which one step follows logically after another. But although ...
In complex B2B sales, there’s a common recognition that multiple stakeholders are almost always involved in the ...
Jim Burns of Avitage drew the distinction between finding versus creating sales opportunities in an article on LinkedIn a ...
Apparently, someone once offered a definition for the split second as “the time between a customer giving the merest hint ...
I’ve long believed that top sellers are storytellers. They are able to call upon a rich fund of relevant anecdotes that they ...
Many of the clients I’ve been working with over the past few months have been attempting to implement some form of account ...
Most traditional sales methodologies stress the importance of asking good questions, and there’s no doubt that the ability ...
