Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
The art and science of sales leadership is clearly complicated, but the fundamental goals of sales leadership - at least ...
Whenever we attempt break down the key success factors in managing complex B2B sales opportunities, it soon becomes apparent ...
Just as the discovery process is best thought of (and most effective) as a two-way exercise, so is the closely-related ...
My latest contribution has just been published in the June 2018 edition of the always-excellent International Journal of ...
I’ve written before about the critical importance of the discovery process in complex B2B sales. It’s a favourite subject, ...
I imagine we’ve all sat through at least one of these at some stage of our careers: a software demonstration that is nothing ...
If we’re driven by data and interested in statistics, there are a wide range of sales metrics we can choose to monitor. ...
The term “sales process” has become an almost universal cliché (and yes, I have been as guilty as the rest). Research is ...
With relatively few exceptions, most companies want to be seen to be focused on value, rather than price. You can understand ...
Most sales organisations would agree that increasing average deal values is a positive objective, along with shortening ...
