Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
There’s nothing more frustrating for a sales leader, a CEO or a Board of Directors than a continued inability to come up ...
Confidence. It's a quality most of us associate with successful salespeople. A confident presence, a persuasive tone, a ...
You might hope that your prospects need to buy your so-called “solutions”. But what they really want to do is to fix an ...
It’s falsely comforting to think of selling as a process in which one step follows logically after another - but this ...
This article was first published in the February 2025 edition of Top Sales Magazine (link below). It’s hard to avoid the ...
This article was originally published in the January 2025 edition of Top Sales Magazine (link below). Traditional wisdom ...
This article originally appeared in Top Sales Magazine (link below). Sales playbooks have come a long way since their early ...
Finding and recruiting good people into any position is hard. Hiring consistently great salespeople is particularly ...
This article was first published in the October 2024 edition of Top Sales Magazine: Recruiting the right new salesperson - ...
According to marketers, every company needs a clear and consistent “value proposition” for every significant offering – and ...
