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    Bob Apollo

    Bob Apollo
    November 19, 2023
    Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
    Articles By Bob Apollo

    What’s more important: our Sales Process, or our Customer’s Buying Journey?

    This article was originally published in the January 2025 edition of Top Sales Magazine (link below). Traditional wisdom ...

    The Future of Sales Playbooks

    This article originally appeared in Top Sales Magazine (link below). Sales playbooks have come a long way since their early ...

    Sales Managers and Leaders: are you 100% happy with the hires you have made in the past 12 months?

    Finding and recruiting good people into any position is hard. Hiring consistently great salespeople is particularly ...

    Why sales-specific assessments are critical to recruitment and development

    This article was first published in the October 2024 edition of Top Sales Magazine: Recruiting the right new salesperson - ...

    Webinar: why salespeople cannot rely on generic value propositions

    According to marketers, every company needs a clear and consistent “value proposition” for every significant offering – and ...

    Walking the Talk with AI

    The latest edition of the International Journal of Sales Transformation focuses on a topic that is already having a profound ...

    If you’re not going to coach your salespeople, don’t bother training them

    This article was first published in the September 2024 issue of Top Sales Magazine ... Numerous studies have shown that ...

    B2B opportunity qualification: beyond BANT and MEDDIC to IMPACCT

    This article was first published on LinkedIn, stimulated by an article by Mark Gibson. The qualification of complex B2B ...

    Accelerating B2B Purchasing Decisions Through Outcome-Centric Selling

    As everybody involved in them knows, complex B2B buying journeys are rarely straightforward or linear. Without strong ...

    Is problem knowledge more important than product knowledge?

    This article was first published in the May edition of Top Sales Magazine. You can subscribe by clicking the link at the ...