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    B2B Funnel Metrics Webinar now available on-demand

    Bob Apollo
    Post by Bob Apollo
    May 23, 2012

    I recently suggested how B2B companies could apply smarter metrics to their sales and marketing funnel. I’m delighted to let you know that the accompanying webinar is now available on-demand (just scroll down to the bottom of this article or follow this link). By the way, when you watch it, I recommend that you choose the full screen option at the bottom right of the webinar screen - you’ll find the images clearer.

    You can also download a pdf version of the presentation here. Here’s what the webinar covers:

      • Why measure anything?
      • Why SMART metrics matter
      • How smarter companies outperform their peers 5-fold
      • The importance of clear definition
      • Getting the basics right
      • Advanced funnel metrics
      • Systematic performance improvement
      • Two key initiatives

    I hope that you’ll have the chance to watch the webinar, and I’d welcome your feedback. Please let me know if there are other topics you’d like me to cover.

    By the way, if your email client or browser supports it, I’ve added an embedded link to the webinar below. But if it doesn’t show up, you can always simply click here to view it.

     

    A BrightTALK Channel
    Tags:
    Scalable Systems, Revenue Management, Complex Sales
    Bob Apollo
    Post by Bob Apollo
    May 23, 2012
    Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
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