I recently suggested how B2B companies could apply smarter metrics to their sales and marketing funnel. I’m delighted to let you know that the accompanying webinar is now available on-demand (just scroll down to the bottom of this article or follow this link). By the way, when you watch it, I recommend that you choose the full screen option at the bottom right of the webinar screen - you’ll find the images clearer.
You can also download a pdf version of the presentation here. Here’s what the webinar covers:
- Why measure anything?
- Why SMART metrics matter
- How smarter companies outperform their peers 5-fold
- The importance of clear definition
- Getting the basics right
- Advanced funnel metrics
- Systematic performance improvement
- Two key initiatives
I hope that you’ll have the chance to watch the webinar, and I’d welcome your feedback. Please let me know if there are other topics you’d like me to cover.
By the way, if your email client or browser supports it, I’ve added an embedded link to the webinar below. But if it doesn’t show up, you can always simply click here to view it.