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    Blog Category // Thought Leaders (4)

    Six Strategies for B2B Sales and Marketing in 2012

    Posted by Bob Apollo, Dec 22, 2011
    There’s no shortage of bad news - the Eurozone crisis, global uncertainty in financial markets, declining customer ...

    9 Tips to Get Prospects to Call You Back

    Posted by Bob Apollo, Dec 21, 2011
    Is your sales team struggling to get through on the phone? Leaving voicemail messages that never get a response? It's a ...

    The Application Development Landscape - 2012 and Beyond

    Posted by Bob Apollo, Dec 16, 2011
    Facing a rapidly evolving technology landscape, any organisation involved in commercial software development is being forced ...

    5 Surefire Ways to Increase the Impact of Sales Conversations

    Posted by Bob Apollo, Dec 13, 2011
    I’ve referred previously to Forrester’s findings that only 7% of all sales calls are regarded by senior prospect executives ...

    10 Must-Read Books for every B2B Sales and Marketing Bookshelf

    Posted by Bob Apollo, Dec 04, 2011
    We can all benefit from reading inspiring books that help us to challenge our assumptions and to take on a fresh ...

    Forrester: Your Brand is too important to be left to Marketing

    Posted by Bob Apollo, Dec 01, 2011
    The late Dave Packard, co-founder of HP, once made the observation that “marketing is too important to be left to the ...

    What Would Steve Expect? (Si Monumentum Requiris Circumspice)

    Posted by Bob Apollo, Oct 06, 2011
    Sir Christopher Wren, architect of London’s St Paul’s Cathedral, is celebrated in a simple black marble inscription under ...

    5 Timeless Principles: Revisiting the HP Way

    Posted by Bob Apollo, Sep 30, 2011
    I spent my formative years at Hewlett-Packard. Bill Hewlett and Dave Packard established set of business principles - ...

    The 6 Key Staples of B2B Marketing - and Other Manifesto Pledges

    Posted by Bob Apollo, Sep 20, 2011
    The dictionary defines a manifesto as a public declaration of intentions, opinions, objectives, or motives. It seems to me - ...

    Back to basics: is it time to reassess your B2B sales fundamentals?

    Posted by Bob Apollo, Sep 09, 2011
    These are challenging times for many B2B sales organisations - particularly if you have a high-value, relatively complex ...
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