The Outcome-Centric Selling® Blog - from Inflexion-Point

Posted by Bob Apollo, Jan 18, 2013

If - like many of the companies I work with - you have a SaaS-based business, then the choice of metrics you use to measure ...

Posted by Bob Apollo, Jan 15, 2013

What are the key trends that are likely to impact B2B sales and marketing in 2013? OpenView Labs - one of the best sources ...

Posted by Bob Apollo, Dec 10, 2012

Is sales an art or a science? Traditionalists used to think of sales as a combination of art and heroics. A recent article ...

Posted by Bob Apollo, Dec 04, 2012

Content marketing is getting a great deal of attention. A number of studies point to it as one of the fastest growth areas ...

Posted by Bob Apollo, Nov 21, 2012

Kudos to the team at Econsultancy for an excellent event last week at Funnel 2012. I gave a keynote presentation on the ...

Posted by Bob Apollo, Oct 26, 2012

I'm looking forward to speaking at the Funnel 2012 conference at London's Emirates Stadium on 13th November - in front of ...

Posted by Bob Apollo, Oct 04, 2012

Neil Rackham - the inventor of SPIN Selling - offered some of his thoughts on the changing face of B2B buying in a recent ...

Posted by Bob Apollo, Sep 27, 2012

So - what sets you apart? It’s probably the single most important question that any organisation in a competitive market ...

Posted by Bob Apollo, Sep 12, 2012

Is your company innovative? Are you customer-focused? Are your solutions best of breed or best in class? What about ...

Posted by Bob Apollo, Aug 29, 2012

If you’re a technology company with a high-value B2B offering that requires an on-going direct sales interaction with your ...

Blog Category // Thought Leaders (2)