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    Blog Category // Sirius Decisions (2)

    The 7 Essential Foundations of Sales and Marketing Alignment

    Posted by Bob Apollo, Aug 30, 2011
    The latest research by Aberdeen Group, SiriusDecisions, CSO Insights and others suggests that organisations with ...

    7 Simple Prescriptions for Successful B2B Sales Pipeline Management

    Posted by Bob Apollo, Jun 21, 2011
    Rick Page - in his book of the same name - reminds us that when it comes to winning Complex Sales, “Hope is Not a Strategy”. ...

    Why CRM Data is So Important: The Elephant in Your Pipeline

    Posted by Bob Apollo, Jun 02, 2011
    How accurate is your sales forecast? According to the latest survey data from CSO Insights, less than 50% of pipeline ...

    5 Reasons Why B2B Companies Must Think Like Private Equity Investors

    Posted by Bob Apollo, Apr 14, 2011
    The always thought-provoking SiriusDecisions blog recently considered the impact of private equity investment on B2B ...

    10 Questions You Must Ask of Your Organisation

    Posted by Bob Apollo, Mar 29, 2011
    What are the key factors that determine whether your organisation is going to be able to realise its full potential? The ...

    Why You Need to Sell the Problem Before You Can Sell Your Solution

    Posted by Bob Apollo, Mar 16, 2011
    Recent research by CSO Insights, SiriusDecisions and others confirms what a growing number of sales managers have observed: ...

    5 Reasons Why Sales Process Trumps Sales Heroics

    Posted by Bob Apollo, Mar 01, 2011
    Most companies, at some stage in their early lives, while they are struggling for validation and desperate for revenue, have ...

    Forrester Confirms Continuing B2B Sales and Marketing Alignment Gap

    Posted by Bob Apollo, Feb 01, 2011
    Forrester’s latest research “B2B Sales and Marketing Alignment Starts with the Customer” confirms the dysfunctional and ...

    SiriusDecisions: A B2B CMO's New Year's To-Do List

    Posted by Bob Apollo, Jan 06, 2011
    Regular readers of my articles will know that I’ve often been inspired by the unique research-led insights generated by ...

    12 Inspiring Insights on B2B Sales and Marketing from 2010

    Posted by Bob Apollo, Dec 29, 2010
    During the past year I've benefited from the insights of people and organisations that have made telling contributions to ...
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